Amazon Ads MCP for full campaign management

Amazon Ads MCP connects your authorized Amazon advertising profiles to compatible AI clients through Markifact's hosted Model Context Protocol server. It can report on performance and manage campaigns, budgets, ad groups, targets, creative assets, and ads with approval.

Yes. Amazon launched its official Ads MCP Server in open beta on February 2, 2026, and it is capable: campaign creation and updates, reporting, and prebuilt workflows. It requires your own Amazon Ads API credentials, covers Amazon only, and the agent acts directly on those credentials without a separate approval layer.

Amazon's server is first-party and available to Amazon Ads partners with active API credentials. Markifact is a managed OAuth connection that now supports both Amazon reporting and execution, puts Amazon beside Google, Meta, TikTok, GA4, and Shopify, and pauses every write for explicit approval in Markifact.

Yes. Create Sponsored Products, Sponsored Brands, Sponsored Display, or Sponsored TV campaigns, then update their name, status, schedule, budgets, bidding and optimization settings, portfolio, tags, and other supported campaign fields. Every write waits for approval.

The amazon_ads_get_report operation covers campaign, ad group, and ad level performance including spend, impressions, clicks, sales, ACOS, and ROAS, with custom dimensions, filters, and date ranges. The amazon_ads_list_report_fields operation lists everything your account can answer.

Yes, and it is where margin problems hide. Sponsored Products, Sponsored Brands, and Sponsored Display behave differently, and a blended account ACOS can look healthy while one type quietly climbs. Ask for the split and the AI shows each type's trend.

Yes. This is the question multi-channel sellers actually ask, and it needs all the platforms in one place. Amazon converts existing demand while social channels create it, and the comparison shows what each dollar does in its role.

Yes, and with the judgment call included: a spike with rising sales and steady ACOS is an opportunity (often a competitor stockout), while a spike with flat sales is a leak. The AI checks both sides before suggesting anything.

No. Getting your own API access means applying to Amazon and managing credentials. With Markifact you connect your ad account with OAuth once and the hosted MCP server handles authentication.

Yes. Connect several accounts and switch between them inside one conversation, which matters for agencies and multi-brand sellers.

Markifact uses a secure OAuth-based connection for Amazon Ads access. Your tokens are never exposed to the AI client, and report data is processed in real time without retention.

Yes. Sheets and Slack are Markifact operations too, so a client-ready ACOS report can land in a spreadsheet, and a weekly summary can post to your team's channel, all from the same MCP session.

Yes. Reads such as reports and entity lists run immediately, while every Amazon write—campaign, budget, ad group, target, asset, or ad—stops and waits for your explicit approval in Markifact before it reaches Amazon.

Yes. Markifact works as an Amazon Ads connector for Claude. A connector is Claude's name for an MCP server in its interface: add Markifact under Settings, then Connectors, enable the Amazon Ads tools, and Claude can work with Amazon Ads directly in the chat. The same connector also works in ChatGPT and other MCP clients.

The current connector has 21 tools covering account selection, report fields and reports; listing, creating, renaming, updating, and changing status or budgets for campaigns and ad groups; listing, creating, and updating targets; listing, creating, and changing ad status; and searching or uploading creative assets.

Campaign creation supports Sponsored Products, Sponsored Brands, Sponsored Display, and Sponsored Television. Available fields depend on the ad product and include budgets, dates, marketplaces, cost type, automatic or manual targeting, bidding and goal settings, and a paused, draft, proposed, or enabled state where Amazon allows it.

Yes. Create keyword or product targets, list existing targets, and update a target's bid or status. Budget and target updates support both a single entity and bulk changes of up to 100 rows per operation.

The ad tool supports Sponsored Products product ads plus component, video, display, audio, and third-party creative structures for other supported Amazon ad products. The exact creative payload and availability depend on the selected ad product and marketplace.

Yes. Upload an image or video from a Markifact file URL, Google Drive share link, or public URL, optionally associate it with ASINs or a brand, then search the creative asset library and use the returned asset ID and version in an ad.