Instagram MCP for organic performance

Instagram MCP gives compatible AI clients tools for selecting authorized Instagram Business and Creator accounts and retrieving account, audience, post, carousel, and Reels insights through Markifact's hosted Model Context Protocol server.

No. Meta provides Instagram, Meta Business Suite, and the Instagram Graph API. Markifact is a third-party hosted MCP that makes authorized Instagram reporting available alongside the rest of your marketing stack.

The current tools are instagram_select_accounts, instagram_get_account_performance, instagram_get_posts_performance, and instagram_list_report_fields. They select accounts, retrieve account and content performance, and discover the current reporting schema.

Yes. The current Instagram tools retrieve authorized insights only. They do not publish or edit posts and Reels, answer comments, read or send direct messages, or change account settings.

It can access Instagram Business and Creator accounts returned by your authorized connection. These accounts are normally linked through Facebook assets you manage. It does not retrieve private insights for arbitrary public or competitor accounts.

Account reporting includes followers, follows, media count, new followers, unfollows, views, reach, profile link taps, saves, shares, likes, comments, replies, accounts engaged, and total interactions.

Content reports can include reach, views, saves, shares, replies, likes, comments, plays, interactions, follows, profile visits, reposts, profile activity, navigation, Reels total and average watch time, replay count, and Reels skip rate.

Yes. Post dimensions include caption, permalink, published date, media type, image or thumbnail URL, owner details, shortcode, and flags such as whether comments are enabled or a Story has a poll or slider.

Yes. Select accounts manually, include all accounts available to the connection, or filter them by name or ID. Account and post reports can then retain account name or account ID or aggregate the selection.

Yes. Both account and post reports support previous or custom period comparison with absolute or percentage changes. Date-like dimensions are removed from compared output to avoid creating two competing time axes.

Yes. Account reports support age, gender, country, and city for the Followers metric. Age or gender cannot be combined with country or city in the same report, and demographic dimensions cannot be mixed with unrelated dimensions.

Instagram's reporting rules limit account reports using the Date dimension to 31 days, Week to about 15 weeks, and Month or Year to 24 months. Use a broader time dimension when you need a longer trend.

Yes. Account and content tools support configurable metrics, dimensions, date ranges, filters, ordering, row limits, comparison format, and output options, subject to Instagram's field-combination rules.

Meta changes reporting fields over time. instagram_list_report_fields returns the current metrics and dimensions and tells the AI whether each field belongs to account performance, posts performance, or both.

No. Instagram MCP is for organic Business and Creator account insights and is read-only. Meta Ads MCP handles paid Facebook and Instagram campaigns, reporting, creatives, audiences, and approval-gated ad changes.

Yes. The same MCP session can read Instagram data and prepare a Google Sheets or Google Docs report or a Slack summary. Any operation that writes to another platform waits for approval.

Any compatible remote MCP client can use Markifact's hosted server, including Claude, ChatGPT, Cursor, VS Code, and other clients that support authenticated MCP connections.

No. Connect Instagram through OAuth in Markifact, then add Markifact's hosted MCP endpoint to your client. Markifact handles the connection and report-tool schema.