Instagram MCP for full organic management

Instagram MCP connects authorized Instagram Business and Creator accounts to compatible AI clients through Markifact's hosted Model Context Protocol server. It can analyze account and content performance and publish images, carousels, Reels, and Stories with approval.

No. Meta provides Instagram, Meta Business Suite, and the Instagram Graph API. Markifact is a third-party hosted MCP that makes authorized Instagram reporting available alongside the rest of your marketing stack.

The current tools are instagram_select_accounts, instagram_get_account_performance, instagram_get_posts_performance, instagram_list_report_fields, and instagram_publish_post. Together they cover account selection, reporting, field discovery, and organic content publishing.

No. Account selection, field discovery, and account or content reports are reads. instagram_publish_post is a write that can publish an image, carousel, Reel, or Story after you explicitly approve it in Markifact. Editing existing media, comments, DMs, and account settings are not currently supported.

It can access Instagram Business and Creator accounts returned by your authorized connection. These accounts are normally linked through Facebook assets you manage. It does not retrieve private insights for arbitrary public or competitor accounts.

Account reporting includes followers, follows, media count, new followers, unfollows, views, reach, profile link taps, saves, shares, likes, comments, replies, accounts engaged, and total interactions.

Content reports can include reach, views, saves, shares, replies, likes, comments, plays, interactions, follows, profile visits, reposts, profile activity, navigation, Reels total and average watch time, replay count, and Reels skip rate.

Yes. Post dimensions include caption, permalink, published date, media type, image or thumbnail URL, owner details, shortcode, and flags such as whether comments are enabled or a Story has a poll or slider.

Yes. Select accounts manually, include all accounts available to the connection, or filter them by name or ID. Account and post reports can then retain account name or account ID or aggregate the selection.

Yes. Both account and post reports support previous or custom period comparison with absolute or percentage changes. Date-like dimensions are removed from compared output to avoid creating two competing time axes.

Yes. Account reports support age, gender, country, and city for the Followers metric. Age or gender cannot be combined with country or city in the same report, and demographic dimensions cannot be mixed with unrelated dimensions.

Instagram's reporting rules limit account reports using the Date dimension to 31 days, Week to about 15 weeks, and Month or Year to 24 months. Use a broader time dimension when you need a longer trend.

Yes. Account and content tools support configurable metrics, dimensions, date ranges, filters, ordering, row limits, comparison format, and output options, subject to Instagram's field-combination rules.

Meta changes reporting fields over time. instagram_list_report_fields returns the current metrics and dimensions and tells the AI whether each field belongs to account performance, posts performance, or both.

No. Instagram MCP is for organic Business and Creator account insights and publishing. Meta Ads MCP handles paid Facebook and Instagram campaigns, reporting, creatives, audiences, and approval-gated ad changes.

Yes. The same MCP session can read Instagram data, publish approved organic content, and prepare a Google Sheets or Google Docs report or a Slack summary. Every write waits for approval.

Any compatible remote MCP client can use Markifact's hosted server, including Claude, ChatGPT, Cursor, VS Code, and other clients that support authenticated MCP connections.

No. Connect Instagram through OAuth in Markifact, then add Markifact's hosted MCP endpoint to your client. Markifact handles the authenticated reporting and content-publishing connection.

Yes. Markifact works as an Instagram connector for Claude. A connector is Claude's name for an MCP server in its interface: add Markifact under Settings, then Connectors, enable the Instagram tools, and Claude can analyze and publish Instagram content directly in the chat. The same connector also works in ChatGPT and other MCP clients.

It can publish a single-image feed post, a carousel with 2 to 10 images and videos, a Reel, or a 24-hour Story containing one image or one video. Image, carousel, and Reel posts support captions up to 2,200 characters; Stories do not support captions through this operation.

The publishing tool accepts publicly reachable direct URLs and Google Drive share links set to Anyone with the link. Feed images must meet Instagram's JPEG, size, and aspect-ratio requirements; Reels and video Stories should use compatible video files and dimensions.

Yes. A Reel can include an optional custom cover image, and you can choose whether the Reel also appears in the main Instagram feed or only in the Reels tab.

Instagram's publishing operation posts when it runs. To schedule content, place instagram_publish_post in a scheduled Markifact workflow so the approval and execution happen at the intended time.