The Microsoft Ads MCP server that turns search intent into action

A Microsoft Ads MCP server connects Microsoft Advertising data and campaign tools to AI clients through the Model Context Protocol. With Markifact, Claude, ChatGPT, Cursor, or another MCP client can report on performance and prepare controlled account changes.

Yes. Microsoft announced the Microsoft Advertising MCP server on June 17, 2026 and said it was expanding to an open pilot with read-only access. Microsoft's launch scope focuses on campaign data, performance analysis, filtering, and audits.

Microsoft's announced open pilot is first-party and read-only. Markifact is a third-party managed MCP that includes reporting plus approval-gated writes for Search, Performance Max, campaigns, ads, keywords, bids, budgets, extensions, and shared exclusion lists.

Not as of July 13, 2026. Microsoft describes the product as expanding to an open pilot and directs advertisers to a waitlist. Availability, supported clients, and the final launch scope may change as the pilot progresses.

Yes. Markifact can create Search or Performance Max campaigns with budgets, bidding, locations, languages, schedules, and conversion goals. It can also create, list, and update Performance Max asset groups.

Yes. You can add keywords to ad groups, update bids and statuses, add negatives to campaigns or ad groups, and build shared negative keyword lists that are applied across multiple campaigns.

Markifact can create and update responsive search ads, create image extensions, sitelinks, callouts, and structured snippets, and manage their associations. Microsoft still applies its own editorial and policy review.

Yes. Markifact supports selecting and reusing several Microsoft Ads accounts inside one conversation. Agencies and regional teams can compare account performance without rebuilding the connection for every report.

Not when you connect through Markifact. A self-built or community MCP normally requires Microsoft Advertising API access, an application registration, OAuth credentials, and local or hosted infrastructure. Markifact supplies the managed connection.

No. Reports and listings can run immediately, but any operation that changes an account stops at an approval request in Markifact. The proposed bid, budget, status, keyword, ad, or campaign change is visible before execution.

Yes. Markifact includes a real account-history operation, so the AI can inspect changes alongside performance. This helps distinguish market movement from a recent budget, bid, status, or configuration edit.

Markifact uses OAuth-based access, keeps Microsoft tokens outside the AI client, and separates read operations from approval-gated writes. Access is limited to the accounts and permissions authorized during connection.

No. MCP is the connection standard that exposes Microsoft Ads tools. Copilot, Claude, ChatGPT, or another agent is the AI client that reasons over those tools. Markifact provides the managed server, so the same connection can work with different compatible assistants.

Yes. By July 2026, projects included mharnett's mcp-bing-ads and channel47's Bing Ads MCP. Tool coverage, mutation safeguards, OAuth setup, maintenance, and multi-account support differ, so review each project before connecting production accounts.