Adjust MCP for mobile reporting
Report on installs, spend, revenue, ROAS, cohorts, SKAdNetwork, and fraud from any MCP-compatible AI.




10,000+ marketers scaling with AI.

Trusted by marketing teams at
What you can do with Adjust MCP
Turn Adjust's aggregated mobile measurement data into clear acquisition, retention, revenue, SKAdNetwork, and fraud answers.

Compare acquisition performance
Report on impressions, clicks, installs, spend, eCPI, revenue, ROAS, and other available KPIs by app, network, campaign, ad group, creative, country, or platform.
Shape the exact report you need
Choose date ranges, metrics, dimensions, filters, sorting, and row limits, then control attribution types, attribution source, reattribution, and ad-spend mode.

Measure cohort quality
Compare cohort size, retention, revenue, and other available maturity metrics across D1, D7, and longer monthly windows.
Find value beyond the install
Connect acquisition cost with cohort revenue, ad revenue, gross profit, ROI, and ROAS to see which sources create durable value.

Monitor rejected activity
Report rejected installs and reattributions, rejection rates, anonymous IP, click injection, invalid signature, and other available fraud indicators.
Understand privacy-era measurement
Analyze SKAdNetwork installs, conversion values, coarse values, modeled ROAS, ATT status, and limit-ad-tracking metrics alongside standard attribution.
Use Adjust in your favorite AI.
Plus your whole marketing stack
One MCP connection brings mobile attribution, your marketing tools, and preferred AI assistant into the same workflow.
Set up in minutes
Connect Adjust, add Markifact to your AI client, and move from mobile measurement questions to clear reports.

Connect Adjust
Add your Adjust API connection and select the apps you want to analyze. Markifact keeps the chosen apps ready for later reports.
Markifact is available in the ChatGPT plugins marketplace:
Connect in ChatGPTOpen the listing and click Connect to add Markifact to ChatGPT.
Connect your AI assistant
Pick Claude, ChatGPT, Cursor, or another MCP-compatible assistant and copy the setup. One endpoint connects it to Markifact.

Start analyzing performance
Ask for acquisition, cohort, SKAdNetwork, fraud, revenue, or subscription performance using the metrics and dimensions that fit the question.
Adjust MCP prompt examples
Start with the mobile measurement question. Markifact can find reporting fields, compare apps and networks, and return focused aggregated reports.
Compare paid acquisition efficiency.
- >
Compare installs, spend, eCPI, revenue, and ROAS by network for the last 30 days.
- >
Which campaigns increased spend while paid installs fell week over week?
- >
Rank countries by installs and ROAS for our iOS app this month.
- >
Compare network-reported spend with Adjust-measured spend and flag large differences.
What a session actually looks like
One request can discover the right Adjust fields, compare periods, and explain which network is losing efficiency.

Example session using adjust_list_report_fields and adjust_get_report to compare spend and D7 ROAS.
Which Adjust MCP option is right for you?
Adjust offers an official MCP in Early Access for aggregated data. Compare it with Markifact's managed cross-stack reporting and direct Report Service API development.
Official Adjust MCP
First-party aggregated data in Early Access
Choose it if
- Your Adjust account can receive Early Access enablement
- You want Adjust's first-party MCP token and external-AI data pipeline
Direct Report Service API
Maximum control for a custom product
Choose it if
- You need direct JSON, CSV, pivot, or Parquet report endpoints
- Your engineering team can own authentication, schemas, limits, and maintenance
Markifact
Managed mobile reporting across your stack
Choose it if
- You want searchable fields and flexible reports without API plumbing
- You need Adjust beside paid media, analytics, Sheets, and CRM data
- You want one hosted MCP connection for the wider marketing workflow
| Capability | Markifact | Official Adjust MCP | Direct Report Service API |
|---|---|---|---|
| Setup | Hosted Markifact connection and one MCP endpoint | Request Early Access, generate an MCP token, and configure each client | Build authentication and Report Service requests yourself |
| Availability | Managed through Markifact | Official Adjust MCP in Early Access | Generally available Adjust Report Service API |
| Best fit | Marketing teams that want Adjust beside the rest of their stack | Organizations with internal AI workflows and Early Access enablement | Engineering teams building a custom attribution product |
| Data model | Aggregated Adjust reporting data | Aggregated Adjust data | Aggregated reports in JSON, CSV, pivot, or Parquet formats |
| Field discovery | Searchable AI tool for metrics and dimensions | Capabilities exposed by the Early Access server | Filters Data and metric glossary endpoints |
| Flexible reports | Metrics, dimensions, filters, sorting, date ranges, and limits | Natural-language queries over supported aggregated data | Full request construction and response handling |
| Acquisition KPIs | Installs, clicks, impressions, spend, eCPI, revenue, ROI, and ROAS | Supported aggregated Adjust metrics | Report Service metrics selected by your implementation |
| Cohorts and retention | D1, D7, and monthly cohort metrics | Coverage depends on the Early Access tool surface | Cohort metrics supported by Report Service |
| SKAdNetwork and fraud | Purposeful field discovery and flexible reports | Coverage depends on the Early Access tool surface | Available through supported metrics and filters |
| Multiple apps | Select apps once and reuse them across reports | Account context through Adjust MCP configuration | App tokens and account context handled in your code |
| Cross-stack work | Adjust beside ads, analytics, Sheets, CRM, commerce, and messaging | Designed to compose with other MCP servers | You build every additional integration |
| Maintenance | Hosting, tool schemas, field mapping, and upgrades handled | MCP service operated by Adjust | Your team owns code, credentials, limits, and API changes |
More MCP servers
All MCP serversApple Ads MCP
Use Apple Ads inside MCP clients for campaign and keyword reporting, install cost analysis, and cross-channel UA comparison.
Google Ads MCP
Use Google Ads inside Claude, ChatGPT, and other MCP clients for audits, reporting, optimization, and campaign actions.
BigQuery MCP
Use BigQuery inside MCP clients to explore schemas, run SQL, create datasets and tables, insert rows, and approve every write.
Google Sheets MCP
Use Google Sheets inside MCP clients to read ranges, append or overwrite rows, create spreadsheets and tabs, build charts, and approve writes.
Frequently Asked Questions
Have a different question? Reach out to Markifact support team.
Turn mobile measurement into clear action
Connect Adjust and analyze acquisition, retention, revenue, SKAdNetwork, and fraud performance from any MCP-compatible client.



