Adjust MCP for mobile reporting

Report on installs, spend, revenue, ROAS, cohorts, SKAdNetwork, and fraud from any MCP-compatible AI.

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10,000+ marketers scaling with AI.

Adjust connected to Claude, ChatGPT, and MCP clients through Markifact

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What you can do with Adjust MCP

Turn Adjust's aggregated mobile measurement data into clear acquisition, retention, revenue, SKAdNetwork, and fraud answers.

Claude comparing installs, eCPI, and ROAS by advertising network from Adjust through Markifact MCP

Compare acquisition performance

Report on impressions, clicks, installs, spend, eCPI, revenue, ROAS, and other available KPIs by app, network, campaign, ad group, creative, country, or platform.

Shape the exact report you need

Choose date ranges, metrics, dimensions, filters, sorting, and row limits, then control attribution types, attribution source, reattribution, and ad-spend mode.

Claude comparing D7 retention and cohort revenue by advertising network from Adjust through Markifact MCP

Measure cohort quality

Compare cohort size, retention, revenue, and other available maturity metrics across D1, D7, and longer monthly windows.

Find value beyond the install

Connect acquisition cost with cohort revenue, ad revenue, gross profit, ROI, and ROAS to see which sources create durable value.

Claude reporting rejected installs and rejection rate by network from Adjust through Markifact MCP

Monitor rejected activity

Report rejected installs and reattributions, rejection rates, anonymous IP, click injection, invalid signature, and other available fraud indicators.

Understand privacy-era measurement

Analyze SKAdNetwork installs, conversion values, coarse values, modeled ROAS, ATT status, and limit-ad-tracking metrics alongside standard attribution.

Use Adjust in your favorite AI.
Plus your whole marketing stack

One MCP connection brings mobile attribution, your marketing tools, and preferred AI assistant into the same workflow.

AI Assistants
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Claude
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ChatGPT
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Gemini
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Cursor
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Set up in minutes

Connect Adjust, add Markifact to your AI client, and move from mobile measurement questions to clear reports.

Connect Adjust to Markifact
1

Connect Adjust

Add your Adjust API connection and select the apps you want to analyze. Markifact keeps the chosen apps ready for later reports.

Markifact is available in the ChatGPT plugins marketplace:

Connect in ChatGPT

Open the listing and click Connect to add Markifact to ChatGPT.

2

Connect your AI assistant

Pick Claude, ChatGPT, Cursor, or another MCP-compatible assistant and copy the setup. One endpoint connects it to Markifact.

Compare mobile acquisition performance from Adjust through Markifact
3

Start analyzing performance

Ask for acquisition, cohort, SKAdNetwork, fraud, revenue, or subscription performance using the metrics and dimensions that fit the question.

Adjust MCP prompt examples

Start with the mobile measurement question. Markifact can find reporting fields, compare apps and networks, and return focused aggregated reports.

Compare paid acquisition efficiency.

  • >

    Compare installs, spend, eCPI, revenue, and ROAS by network for the last 30 days.

  • >

    Which campaigns increased spend while paid installs fell week over week?

  • >

    Rank countries by installs and ROAS for our iOS app this month.

  • >

    Compare network-reported spend with Adjust-measured spend and flag large differences.

What a session actually looks like

One request can discover the right Adjust fields, compare periods, and explain which network is losing efficiency.

Adjust MCP session that discovers reporting fields and compares iOS network performance

Example session using adjust_list_report_fields and adjust_get_report to compare spend and D7 ROAS.

Compare your options

Which Adjust MCP option is right for you?

Adjust offers an official MCP in Early Access for aggregated data. Compare it with Markifact's managed cross-stack reporting and direct Report Service API development.

Official Adjust MCP

First-party aggregated data in Early Access

Choose it if

  • Your Adjust account can receive Early Access enablement
  • You want Adjust's first-party MCP token and external-AI data pipeline

Direct Report Service API

Maximum control for a custom product

Choose it if

  • You need direct JSON, CSV, pivot, or Parquet report endpoints
  • Your engineering team can own authentication, schemas, limits, and maintenance

Markifact

Managed mobile reporting across your stack

Choose it if

  • You want searchable fields and flexible reports without API plumbing
  • You need Adjust beside paid media, analytics, Sheets, and CRM data
  • You want one hosted MCP connection for the wider marketing workflow
CapabilityMarkifactOfficial Adjust MCPDirect Report Service API
SetupHosted Markifact connection and one MCP endpointRequest Early Access, generate an MCP token, and configure each clientBuild authentication and Report Service requests yourself
AvailabilityManaged through MarkifactOfficial Adjust MCP in Early AccessGenerally available Adjust Report Service API
Best fitMarketing teams that want Adjust beside the rest of their stackOrganizations with internal AI workflows and Early Access enablementEngineering teams building a custom attribution product
Data modelAggregated Adjust reporting dataAggregated Adjust dataAggregated reports in JSON, CSV, pivot, or Parquet formats
Field discoverySearchable AI tool for metrics and dimensionsCapabilities exposed by the Early Access serverFilters Data and metric glossary endpoints
Flexible reportsMetrics, dimensions, filters, sorting, date ranges, and limitsNatural-language queries over supported aggregated dataFull request construction and response handling
Acquisition KPIsInstalls, clicks, impressions, spend, eCPI, revenue, ROI, and ROASSupported aggregated Adjust metricsReport Service metrics selected by your implementation
Cohorts and retentionD1, D7, and monthly cohort metricsCoverage depends on the Early Access tool surfaceCohort metrics supported by Report Service
SKAdNetwork and fraudPurposeful field discovery and flexible reportsCoverage depends on the Early Access tool surfaceAvailable through supported metrics and filters
Multiple appsSelect apps once and reuse them across reportsAccount context through Adjust MCP configurationApp tokens and account context handled in your code
Cross-stack workAdjust beside ads, analytics, Sheets, CRM, commerce, and messagingDesigned to compose with other MCP serversYou build every additional integration
MaintenanceHosting, tool schemas, field mapping, and upgrades handledMCP service operated by AdjustYour team owns code, credentials, limits, and API changes

Frequently Asked Questions

Have a different question? Reach out to Markifact support team.

Turn mobile measurement into clear action

Connect Adjust and analyze acquisition, retention, revenue, SKAdNetwork, and fraud performance from any MCP-compatible client.