What is a Display & Video 360 MCP server?

A Display & Video 360 MCP server connects DV360 data and actions to AI assistants through the Model Context Protocol. Markifact lets an MCP-compatible client report on media performance and prepare campaign, insertion order, line item, creative, targeting, budget, and status changes.

Does Google offer an official Display & Video 360 MCP server?

Google documents the Display & Video 360 API and client libraries, but its public documentation does not currently describe an official DV360 MCP server. Markifact provides a managed MCP layer for DV360 workflows.

Is Markifact's DV360 MCP read and write?

Yes. Markifact supports reporting and write workflows for DV360. Write actions show the intended payload and wait for human approval before Markifact sends the change.

Can I create campaigns and insertion orders?

Yes. You can create and manage campaigns and insertion orders, including names, status, campaign association, budgets, pacing, flight dates, and supported optimization settings.

Can I create and update line items?

Yes. You can create supported line item types, update budgets and statuses, manage flight dates and bids, duplicate structures, and prepare bulk changes for approval.

Can I create ads and creatives?

DV360 represents most display and video ad content through creative and ad asset resources. Markifact can create supported creatives, upload ad assets, inspect review status, and assign creative IDs to line items.

Can I manage targeting?

Yes, where supported by the DV360 API. Markifact can prepare line item targeting changes for audiences, geography, devices, inventory, and contextual options. Some targeting inherits from parent resources and some resource types have API restrictions.

Can I update budgets, pacing, and status?

Yes. You can inspect and update insertion order or line item budgets, pacing-related settings, and entity statuses. Every write remains pending until you approve it.

What can I report on?

You can report across partners, advertisers, campaigns, insertion orders, line items, and creatives using delivery, cost, engagement, conversion, viewability, video, and return metrics available to the connected account.

Can agencies work across multiple advertisers?

Yes. Markifact can select accessible DV360 accounts and reuse them across reports and workflows, which supports agency, market, brand, and portfolio-level analysis.

How do approvals work?

Markifact reads data immediately, but a write action pauses with a summary of the proposed change. Nothing is sent to DV360 until an authorized user reviews and approves it.

Are there DV360 API limitations?

Yes. Google documents important limits, including restrictions on creating or updating YouTube & Partners line items, ad groups, ads, and their targeting through the API. Campaign and insertion order targeting also cannot be managed in API v4. Markifact follows the supported API surface.

Which AI clients can use DV360 MCP?

Markifact works with Claude, ChatGPT, Cursor, and other MCP-compatible clients through one hosted MCP connection.

Why use Markifact instead of the DV360 API directly?

The direct API offers maximum control, but your team must own Google Cloud setup, OAuth, scopes, quotas, retries, API versions, schemas, and approvals. Markifact packages those concerns into managed, AI-friendly tools and connects DV360 to the rest of your marketing stack.

Display & Video 360 MCP for reporting and execution

Report on performance, then create and manage campaigns, insertion orders, line items, creatives, targeting, budgets, and statuses with approval before every write.

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Display & Video 360 connected to Claude, ChatGPT, and MCP clients through Markifact

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What you can do with Display & Video 360 MCP

Move from reporting to execution in the same conversation. Markifact gives your AI governed access to DV360 performance, campaign structure, creatives, targeting, budgets, and status changes.

Claude reporting on Display & Video 360 insertion order spend, CPA, and ROAS through Markifact MCP

Report across the full media hierarchy

Pull performance by advertiser, campaign, insertion order, line item, or creative with the metrics, filters, date ranges, and breakdowns your question needs.

Turn pacing and performance into action

Compare spend, impressions, CPM, clicks, conversions, CPA, ROAS, viewability, and video completion, then ask your AI where budget or bids should change.

Claude creating a Display & Video 360 insertion order and line item with approval through Markifact MCP

Build campaigns, insertion orders, and line items

Create the media structure from a plain-English brief, including names, budgets, pacing, flight dates, bid settings, and draft statuses.

Manage media at advertiser scale

Review and update campaigns, insertion orders, and line items across connected advertisers without switching between accounts or rebuilding the workflow.

Claude preparing Display & Video 360 creative assignment and line item targeting for approval

Create creatives and assign ad assets

Create supported creative resources, upload ad assets, assign creative IDs to line items, and review serving or approval status from the same conversation.

Set targeting with control

Prepare supported audience, geography, device, inventory, and contextual targeting updates, then inspect the exact change before it reaches DV360.

Use Display & Video 360 in your favorite AI.
Plus your whole marketing stack

One MCP server. DV360 reporting and execution, your wider marketing data, and the AI assistant you already use.

AI Assistants

Your Stack

Claude

ChatGPT

Gemini

Cursor

Ad Platforms

12 platforms

Analytics & Data

8 platforms

Workspace

6 platforms

Messaging & Social

6 platforms

E-commerce & CRM

4 platforms

AI Assistants

Claude

ChatGPT

Gemini

Cursor

Your Stack

Ad Platforms

12 platforms

Analytics & Data

8 platforms

Workspace

6 platforms

Messaging & Social

6 platforms

E-commerce & CRM

4 platforms

Browse all integrations

Set up in minutes

Skip the local server and credential plumbing. Three steps and your AI can report on and manage Display & Video 360.

Connect Display & Video 360

Sign in to Markifact and authorize the DV360 advertisers you want to report on and manage. Markifact handles the hosted Google OAuth connection.

Clients

Add a custom connector with this URL:

https://api.markifact.com/mcp

In Claude, click the + next to the search bar -> Add custom connector -> name it Markifact and paste the URL. You'll be redirected to sign in.

Markifact is available in the ChatGPT plugins marketplace:

Connect in ChatGPT

Open the listing and click Connect to add Markifact to ChatGPT.

Add to mcp.json:

{
  "mcpServers": {
    "markifact": {
      "url": "https://api.markifact.com/mcp"
    }
  }
}

Cursor will run OAuth on first use. You can also use the one-click install link from inside Markifact.

Add an MCP server with this URL:

https://api.markifact.com/mcp

Codex Desktop -> Settings -> MCP Servers -> Add Server -> name Markifact, transport Streamable HTTP, paste the URL.

Run in your terminal:

$ gemini mcp add --transport http markifact https://api.markifact.com/mcp

Use this URL in any MCP-compatible client:

https://api.markifact.com/mcp

Connect your AI assistant

Pick Claude, ChatGPT, Cursor, or any MCP-compatible assistant and copy the setup. One URL or command and you're connected to Markifact.

Create a Display & Video 360 insertion order from Claude with approval through Markifact

Start reporting and managing

Ask for reports, media plans, new insertion orders, line items, creative assignments, targeting, or budget changes in plain English.

Display & Video 360 MCP prompt examples

Use Markifact MCP to audit performance, plan media, build DV360 structure, and optimize delivery from any MCP-compatible client.

Understand delivery, efficiency, pacing, and creative performance.

Show spend, impressions, CPA, and ROAS by insertion order for the last 30 days.
Find line items that are underpacing or overspending against their current flight.
Compare viewability and video completion rate by creative and flag weak performers.
Which advertisers had the largest week-over-week change in conversion efficiency?

What a session actually looks like

A single request can run a DV360 report, identify the strongest performer, prepare a budget update, and wait for your approval.

Claude conversation reporting on DV360 pacing and preparing an insertion order budget update through Markifact MCP

Example session using dv360_get_report and dv360_update_insertion_order_budget with approval before the write.

Compare your options

Which Display & Video 360 integration is right for you?

Google documents the DV360 API, but not an official Display & Video 360 MCP server. Compare Markifact's managed read and write layer with direct API development and self-hosted projects.

Direct DV360 API

Maximum control for a custom product

Choose it if

You need custom infrastructure around every DV360 resource
Your engineering team can own OAuth, quotas, retries, and maintenance

Self-hosted MCPs

Community tools you run yourself

Choose it if

You are comfortable auditing and extending an open-source server
You can secure Google credentials and maintain API version changes

Markifact

Managed reporting and approval-gated execution

Choose it if

You want read and write workflows without operating infrastructure
You need campaign, insertion order, line item, creative, and targeting tools
You want every DV360 write reviewed before it runs

Capability	Markifact	Direct DV360 API	Self-hosted MCPs
Setup	Hosted OAuth connection and MCP endpoint	Enable the API, configure OAuth, and build the client	Install a project and provide your own Google credentials
Availability	Managed through Markifact	Google documents the DV360 API, not an official DV360 MCP server	Coverage varies by project and API version
Best fit	Marketing teams and agencies that want governed AI workflows	Engineering teams building a custom media platform	Technical teams comfortable self-hosting
Reporting	Flexible reports across advertisers, campaigns, insertion orders, line items, and creatives	Full reporting access through Google APIs	Depends on the server's implemented tools
Campaign structure	Create and manage campaigns, insertion orders, and line items	Supported through resource create, get, list, patch, and delete methods	Often partial or read-focused
Creatives and ad assets	Create supported creatives, upload assets, and assign them to line items	Creative and ad asset resources are available in API v4	Coverage varies
Targeting	Prepare supported line item targeting changes in conversation	Fine-grained assigned targeting option methods with platform limits	Usually requires custom implementation
Budgets and pacing	Inspect and update insertion order or line item budgets	Direct field and resource updates	Depends on the project
Approvals	Every write pauses for human review	Build your own approval and audit layer	Usually not included
Cross-channel context	DV360 beside Google Ads, GA4, BigQuery, CRM, and commerce data	DV360 only unless you build integrations	Usually DV360 only
Maintenance	Hosting, OAuth, schemas, retries, and API changes handled	Your team owns the integration lifecycle	Your team owns credentials, runtime, updates, and security

Frequently Asked Questions

Have a different question? Reach out to Markifact support team.

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Turn DV360 insight into approved action

Connect DV360 to your AI, report across the media hierarchy, and create or optimize campaigns with approval before every write.

Connect Display & Video 360

Display & Video 360 MCP for reporting and execution

What you can do with Display & Video 360 MCP

Report across the full media hierarchy

Turn pacing and performance into action

Build campaigns, insertion orders, and line items

Manage media at advertiser scale

Create creatives and assign ad assets

Set targeting with control

Use Display & Video 360 in your favorite AI. Plus your whole marketing stack

Set up in minutes

Connect Display & Video 360

Connect your AI assistant

Start reporting and managing

Display & Video 360 MCP prompt examples

What a session actually looks like

Which Display & Video 360 integration is right for you?

Direct DV360 API

Self-hosted MCPs

Markifact

Frequently Asked Questions

What is a Display & Video 360 MCP server?

Does Google offer an official Display & Video 360 MCP server?

Is Markifact's DV360 MCP read and write?

Can I create campaigns and insertion orders?

Can I create and update line items?

Can I create ads and creatives?

Can I manage targeting?

Can I update budgets, pacing, and status?

What can I report on?

Can agencies work across multiple advertisers?

How do approvals work?

Are there DV360 API limitations?

Which AI clients can use DV360 MCP?

Why use Markifact instead of the DV360 API directly?

More MCP servers

Google Ads MCP

BigQuery MCP

Google Analytics MCP

Meta Ads MCP

Turn DV360 insight into approved action

Use Display & Video 360 in your favorite AI.
Plus your whole marketing stack