Merchant Center MCP for catalog action

Analyze products, fix feed issues, and manage data sources, inventory, and promotions with approval before every write.

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10,000+ marketers scaling with AI.

Google Merchant Center connected to Claude, ChatGPT, and MCP clients through Markifact

Trusted by marketing teams at

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OMD
Starcom
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Kave Home
Brainlabs
Ting
Orka
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Reatilogists

What you can do with Google Merchant Center MCP

Your catalog is an operating system for commerce on Google. Markifact gives your AI the reporting, diagnostics, data-source, product, inventory, promotion, and policy tools to keep it accurate and commercially ready.

Google Merchant Center performance report and product diagnostics inside Claude using Markifact MCP

Report from catalog to conversion

Analyze impressions, clicks, click-through rate, conversions, revenue, and product-level trends across Merchant Center accounts with flexible fields, filters, dates, and comparisons.

Find issues before they cost demand

Inspect processed products, approval status, destination eligibility, item issues, price competitiveness, and price suggestions to isolate exactly what is limiting visibility.

Google Merchant Center API data source feeding create, update, and delete product operations with approval

Build and manage data sources

Create, inspect, update, fetch, and delete primary, supplemental, local inventory, regional inventory, and promotions data sources without leaving the conversation.

Control the full product lifecycle

Insert new products, patch price or availability, update titles and attributes, add supplemental data, refresh products, or delete retired offers through approval-gated write operations.

Google Merchant Center catalog operations for price, availability, local inventory, promotions, shipping, and returns

Keep commerce data synchronized

Update online, local, and regional inventory, reconcile price and availability, manage shipping and return policies, and apply changes across large product groups.

Operate promotions and accounts at scale

Create and update promotions, manage conversion sources and account settings, work across several merchant accounts, and review the exact mutation before it reaches Google.

Use Merchant Center in your favorite AI.
Plus your whole marketing stack

One MCP connection brings Google Merchant Center, your wider commerce stack, and your preferred AI assistant into the same workflow.

AI Assistants
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Claude
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ChatGPT
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Gemini
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Cursor
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Set up in minutes

Connect Merchant Center, add Markifact to your AI client, and move from catalog questions to reviewed product actions in a few minutes.

Connect Google Merchant Center to Markifact through OAuth
1

Connect Merchant Center

Sign in to Markifact and authorize the Merchant Center accounts you manage. Markifact handles the secure connection and keeps your selected merchant accounts ready for future sessions.

Markifact is available in the ChatGPT plugins marketplace:

Connect in ChatGPT

Open the listing and click Connect to add Markifact to ChatGPT.

2

Connect your AI assistant

Pick Claude, ChatGPT, Cursor, or any MCP-compatible assistant and copy the setup. One URL or command and you're connected to Markifact.

Review a Google Merchant Center product update from Claude using Markifact
3

Start managing products

Ask for a catalog report, create an API data source, patch product attributes, refresh inventory, or launch a promotion. Markifact pauses every write for your decision.

Google Merchant Center MCP prompt examples

Start with a live catalog question. These prompts show how Markifact can audit products, repair feed issues, launch commerce data, and queue controlled optimizations.

Prepare precise catalog fixes and review them before execution.

  • Update availability for these 42 SKUs from the inventory file and wait for my approval.

  • Fix missing GTIN values for the matched products using this supplier export.

  • Patch titles and product types for this collection without changing any other attributes.

  • Delete offers that have been retired from our commerce platform for more than 60 days.

What a session actually looks like

A single request can move from product diagnosis to a prepared catalog fix without hiding the decision. Here, Claude finds stale availability, prepares 18 product updates, and stops at approval.

Claude conversation finding disapproved Merchant Center products and preparing availability updates that wait for approval

Example session. Claude uses Merchant Center operations (gmc_get_product_status, gmc_update_products); the product changes stop before execution and wait for your approval.

Compare your options

Which Merchant Center MCP option is right for you?

Google announced a Merchant API MCP alpha in May 2026 with a focus on read-only data and insights. Community servers can expose broad API coverage. Markifact provides managed full read and write operations where every catalog change waits for approval.

Official Merchant API MCP

First-party alpha focused on read-only

Choose it if

  • You want Google's authorized path for Merchant Center data and insights
  • You are comfortable with alpha access and do not need catalog writes

Open-source MCPs

Self-hosted code with broad potential coverage

Choose it if

  • You want to inspect or customize projects such as gmc-mcp
  • You can own OAuth, hosting, permissions, safeguards, and upgrades

Markifact

Managed full read and write commerce operations

Choose it if

  • You need to create data sources and update products from your AI
  • You want catalog, inventory, promotion, and policy operations together
  • You need every mutation to stop for human approval
CapabilityMarkifactOfficial Merchant API MCPOpen-source MCPs
SetupHosted OAuth connection with no local serverAlpha access and Google Cloud configurationPython install, Google Cloud project, OAuth, and local hosting
AvailabilityAvailable through MarkifactMerchant API MCP alpha announced in May 2026Community packages such as gmc-mcp are installable
Best fitCommerce teams and agencies that need reporting plus executionTeams evaluating Google's first-party read-focused alphaDevelopers who want to own and customize the server
ReportingProduct performance, diagnostics, status, benchmarks, and suggestionsAuthorized Merchant Center data and insightsBroad coverage varies by release and configuration
Product readsList processed products, inputs, attributes, issues, and eligibilityRead-only product and insight focus in alphaUsually supported through Merchant API v1
Product writesInsert, patch, refresh, supplement, and delete productsNot the focus of Google's announced read-only alphaWritable tools may be available with self-managed safeguards
Data sourcesCreate, update, fetch, list, and delete source configurationsRead-focused alpha scopeCoverage depends on the project's tools
Commerce operationsInventory, promotions, shipping, returns, conversions, and accountsInsights rather than full mutation coveragePotentially broad, but deployment and review are your responsibility
Approval controlsEvery write waits for explicit approvalNot applicable to the announced read-only focusDry runs, rollback, and audit controls vary
Beyond Merchant CenterGoogle Ads, GA4, Search Console, Shopify, Meta Ads, and moreGoogle Merchant Center onlyUsually Merchant Center only
MaintenanceHosting, auth, schema changes, and errors handled for youHandled by Google during the alphaYour team owns credentials, deployment, updates, and security

Frequently Asked Questions

Have a different question? Reach out to Markifact support team.

Turn Merchant Center insights into approved catalog action

Connect your accounts, investigate product performance, and prepare data-source, product, inventory, and promotion changes from any MCP-compatible client.