Google Business Profile MCP that reads and writes

Give Claude, ChatGPT, or any AI agent read and write access to your managed locations. Analyze performance, publish updates, events and offers, and reply to reviews with approval controls.

BassemGamalAhmedJuan

10,000+ marketers scaling with AI.

Google Business Profile connected to Claude, ChatGPT, and MCP clients through Markifact

Trusted by marketing teams at

Incubeta
GroupM
Dentsu
OMD
Starcom
Desertcart
Kave Home
Brainlabs
Ting
Orka
Nova Post
Reatilogists

What you can do with Google Business Profile MCP

Move from local insight to action in the same conversation. Markifact lets your AI analyze performance, inspect business details and reviews, publish posts across locations, and prepare public replies for approval.

Claude comparing views, calls, and direction requests across Google Business Profile locations through Markifact MCP

Compare performance across locations

Report on total views, Search and Maps visibility, calls, direction requests, website clicks, bookings, orders, messages, and other available customer actions.

Find the locations gaining or losing demand

Compare dates, weeks, months, and locations with filters and sorting, then have your AI explain the biggest changes instead of reading separate dashboards.

AI assistant preparing a Google Business Profile post with an image, call to action, and multiple locations for approval

Publish updates, events, and offers

Create standard updates, events, or offers with photos and calls to action, preview the post, and publish it after approval.

Reach every location from one request

Send the same approved post to one or many selected locations, or use a scheduled Markifact workflow when it should publish later.

AI assistant drafting a public Google Business Profile review reply and waiting for approval

Find and reply to reviews

List reviews with reviewer, rating, comment, location, date, and reply status, draft a response in context, and publish it as the business after approval.

Keep every public response reviewed

Draft thoughtful responses in context and keep the final wording visible for human approval before anything appears publicly on Google.

Use Google Business Profile in your favorite AI.
Plus your whole marketing stack

One MCP server. Business Profile reporting, post publishing, review replies, your wider marketing data, and the AI assistant you already use.

AI Assistants
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Claude
ChatGPT logo
ChatGPT
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Gemini
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Cursor
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Set up in minutes

Skip the local server and credential plumbing. Three steps and your AI can analyze and manage Google Business Profile.

Connect Business Profile to Markifact with OAuth
1

Connect Business Profile

Sign in to Markifact and authorize the Business Profile locations you want to analyze and manage. Markifact handles the hosted Google OAuth connection.

Markifact is available in the Claude connector directory:

Connect in Claude

Open the listing and click Connect to add Markifact to Claude.

2

Connect your AI assistant

Pick Claude, ChatGPT, Cursor, or any MCP-compatible assistant and copy the setup. One URL or command and you're connected to Markifact.

Publish a Google Business Profile offer from an AI assistant with approval
3

Analyze, publish, and reply

Ask for a report, a multi-location post, or a customer-review response in plain English. Markifact shows write actions for approval before publishing them.

Google Business Profile MCP prompt examples

Use Markifact MCP to discover locations, build reports, publish posts, and respond to customer reviews from any MCP-compatible client.

Compare visibility and customer actions at the right level.

  • Compare views, calls, directions, and website clicks by location for the last 30 days.

  • Break down Search and Maps views by device for each location this month.

  • Which locations had the largest month-over-month decline in calls or direction requests?

  • Show weekly customer actions for our top five locations and explain unusual changes.

What a session actually looks like

A single request can find an unanswered review, draft a thoughtful response, and prepare the public reply for your approval.

AI assistant finding an unanswered Google Business Profile review and preparing a reply for approval

Example session using business_profile_list_reviews and business_profile_reply_to_review to move from review monitoring to an approval-gated public response.

Compare your options

Which Google Business Profile integration is right for you?

Google documents a suite of Business Profile APIs, but not an official Business Profile MCP server. Compare Markifact's hosted read-and-write layer with direct API development and self-hosted projects.

Direct Business Profile APIs

Maximum control for a custom product

Choose it if

  • You need a custom API implementation beyond Markifact's managed tools
  • Your engineering team can own API access, OAuth, pagination, and maintenance

Self-hosted MCPs

Community tools you operate

Choose it if

  • You are comfortable auditing and extending a community server
  • You can secure Google credentials and maintain several Business Profile APIs

Markifact

Managed read and write access with approvals

Choose it if

  • You want reports, post publishing, and review replies without infrastructure
  • You need safe multi-location workflows with approval controls
  • You want Business Profile data beside the rest of your marketing stack
CapabilityMarkifactDirect Business Profile APIsSelf-hosted MCPs
SetupHosted Google OAuth connection and MCP endpointConfigure Google Cloud, API access, OAuth, and your own clientInstall a server and provide Google credentials
AvailabilityManaged through MarkifactGoogle documents Business Profile APIs, not an official Business Profile MCPCommunity coverage varies by project
Best fitMarketing teams and agencies that want managed read and write access without infrastructureEngineering teams building a custom location-management productTechnical users comfortable self-hosting
Performance reportingViews, Search, Maps, calls, directions, clicks, bookings, orders, and moreBusiness Profile Performance API metrics and time seriesDepends on implemented tools
Search termsMonthly local search terms across selected locationsSearch keyword impression dataCoverage varies
Location detailsAddress, phones, categories, hours, links, ratings, and review countsFull Business Information API resourceUsually partial
ReviewsList feedback and publish or replace a public business reply with approvalList, get, reply, and delete reply methodsDepends on the project
PostsPublish updates, events, and offers with photos and calls to action across locationsLocal post creation and management endpointsCoverage varies
Multiple locationsSelect once and reuse across reports and auditsBuild account and location aggregation yourselfOften one account or location at a time
Write actionsApproval-gated post publishing and public review repliesLocations, posts, media, and review replies are supportedCoverage and approval controls vary
Cross-channel contextBusiness Profile beside GA4, Google Ads, Search Console, CRM, and commerce dataBusiness Profile only unless you build integrationsUsually Business Profile only
MaintenanceHosting, OAuth, pagination, schemas, and API changes handledYour team owns the integration lifecycleYour team owns credentials, runtime, updates, and security

Frequently Asked Questions

Have a different question? Reach out to Markifact support team.

Manage every location from one conversation

Connect your locations, analyze visibility and customer actions, publish posts, and reply to reviews from any MCP-compatible client with approval controls.