Use this competitor ads spy workflow to pull creatives from Facebook Ads Library, Meta Ads Library, TikTok Ads Library, Google Ads Transparency Center, and LinkedIn Ads Library into a single Google Sheet. It gives you one place to run competitor ads analysis across all major ad platforms.

Instead of checking every ads library manually and copying screenshots, you paste an advertiser URL or basic details, run the workflow, and get a structured sheet of competitor ads you can filter, sort, and present.

What This Competitor Ads Spy And Ads Library Template Does

This template acts like a multi platform ad spy tool built on top of official ads libraries. It helps you:

• Collect live ads from Facebook Ads Library / Meta Ads Library
• Pull search, display, and video ads from Google Ads Transparency Center
• Export creatives from the TikTok Ads Library
• Capture sponsored content from the LinkedIn Ads Library

You can start in two ways:

• Paste a public ads library URL for an advertiser
• Enter details such as advertiser name, ID, country, platform, and ad format

For each advertiser, the workflow:

• Queries the relevant ads library or transparency center
• Normalizes key fields such as creative type, text, landing page, and country
• Writes everything into separate tabs inside a single Google Sheet

You end up with a clean competitor ads database instead of scattered screenshots and bookmarks.

Key Benefits Of This Competitor Ads Analysis Sheet

1. One Google Sheet For All Major Ads Libraries

Instead of checking Meta Ads Library, Google Ads library, TikTok Ads Library, and LinkedIn Ads Library separately, this workflow:

• Creates a dedicated tab for each platform
• Stores creatives and metadata in a consistent column format
• Lets you filter by country, format, objective, or date in one place

It feels like having your own ads library front end optimized for competitive research.

2. Faster Competitive Ad Research And Ad Spy Workflows

With this competitor ads spy template you can:

• Quickly see what formats and angles each competitor is testing
• Scan hundreds of ads per brand without clicking into every single one
• Sort by recency, platform, or creative type to focus on what matters

It turns ad library browsing into a repeatable competitor ads analysis process.

3. Better Creative Inspiration From Real Competitor Ads

Because the data comes directly from the official ads libraries, you can:

• Study hooks, headlines, CTAs, and offer structures that repeat across ads
• Compare messaging between Meta, Google, TikTok, and LinkedIn for the same brand
• Save examples of strong ads into decks or inspiration boards

You get a steady stream of fresh ideas grounded in actual competitor creatives.

4. Clear Output For Clients And Stakeholders

For agencies and internal teams, this template:

• Produces a shareable Google Sheet instead of a messy screenshot folder
• Makes it easy to add competitor ads to pitch decks and strategy docs
• Provides a neutral, data driven source for discussions about creative direction

It is much simpler to get buy in when everyone can see how other advertisers are showing up in each channel.

Competitor Ads Spy Use Cases

This ads library template fits into several workflows.

Competitive Intelligence Using Ads Libraries

• Track what your top competitors are running across Facebook, Instagram, YouTube, Google Search, TikTok, and LinkedIn
• Identify which ad formats and placements they lean on most
• Spot new product launches or messaging shifts early

Creative Inspiration And Ad Concept Research

• Save examples of high quality image, video, carousel, and UGC style ads
• Build creative mood boards directly from your Google Sheet
• Inform your own testing roadmap with proven angles from your market

Client Reporting And Pitch Preparation

• Add sections to your reports that compare your client’s ads with direct competitors
• Show how spend and creative focus differ by platform
• Use the sheet as a supporting asset in strategy presentations

Market Research Across Platforms

• Observe broader trends in hooks, visuals, and offers across an industry
• See how B2B brands use LinkedIn Ads versus Meta
• Understand how consumer brands adapt creatives for TikTok compared to Instagram Reels or YouTube Shorts

What You Get In The Google Sheets Ads Library Export

The workflow creates one Google Sheet with multiple organized tabs. A typical run includes:

• Meta Ads (Facebook and Instagram)
  Image, video, carousel ads with:

  • Page or advertiser name
  • Creative preview link
  • Primary text, headlines, descriptions
  • Call to action and destination URL
  • Country, language, and basic placement details

• Google Ads Transparency Center / Google Ads Library
  Search, display, and YouTube creatives with:

  • Advertiser name and ID
  • Headlines, descriptions, and visible URLs
  • Final landing page URLs where available
  • Ad type and platform (Search, Display, YouTube)

• TikTok Ads Library
  Vertical video ads with:

  • Video preview links
  • Captions and primary text
  • Advertiser or account name
  • Basic engagement or creative info where provided

• LinkedIn Ads Library (Sponsored Content)
  B2B oriented ads with:

  • Ad text, headlines, and intro copy
  • Creative previews for image and video
  • Call to action and destination URLs
  • Page or company name

Each tab uses a structured layout so you can filter by advertiser, format, country, and more without extra cleanup.

How This Ad Spy Tool Workflow Works

1. Input Competitor Or Ads Library URL
   You either paste a public ads library URL from Meta, Google, TikTok, or LinkedIn, or you enter the advertiser details such as name, ID, and country.

2. Platform Specific Ads Library Queries
   The workflow calls each platform’s ads library or transparency endpoint. It pulls the available ads that match your filters, such as country, active status, and ad format.

3. Data Normalization And Mapping
   Creative level data from Meta Ads Library, Facebook Ads Library, Google Ads Transparency Center, TikTok Ads Library, and LinkedIn Ads Library is normalized into a common structure. Fields like text, media URL, landing page, platform, and timestamp are aligned.

4. Google Sheets Export
   The workflow writes the results into a Google Sheet:

   • One tab per platform
   • One row per ad
   • Clean column names so you can filter and pivot easily

5. Review And Ongoing Updates
   You can rerun the workflow as often as you like to capture new competitor ads and append them to the same sheet or a new one.

Setup Instructions For The Competitor Ads Spy Template

1. Prepare A Google Sheet
   Use the provided template or create a new Google Sheet where the workflow will write the output tabs for Meta, Google, TikTok, and LinkedIn.

2. Connect Your Google Account
   In the workflow, connect your Google account so it can create and update the Google Sheet.

3. Add Competitor Inputs
   Choose whether you want to start with:

   • Ads library URLs for specific advertisers
   • Or manual inputs such as advertiser name, ID, country, and platforms

4. Adjust Filters If Needed
   Configure optional filters such as:

   • Countries or regions you care about
   • Platforms to include or exclude
   • Active only versus all historical ads where supported

5. Run The Workflow
   Execute the workflow to pull competitor ads from each ads library and write them into your sheet. Review the results, adjust filters if needed, and rerun for additional brands.

Who This Competitor Ads Library Template Is For

This competitor ads spy template is ideal for:

• Performance marketers and media buyers who want a faster way to review competitor ads
• Creative strategists and copywriters looking for real world ad examples and inspiration
• Agencies preparing competitor sections in audits, pitches, and strategy decks
• Growth and product teams that want a clearer view of how others in their space advertise

If you currently open Meta Ads Library, TikTok Ads Library, Google Ads Transparency Center, and LinkedIn Ads Library manually every time you do competitive research, this workflow gives you a repeatable ad spy tool that pulls everything into one place.