This monthly PPC report template for Google Ads, Meta Ads (Facebook/Instagram), and TikTok Ads automatically blends your paid media performance into a single Google Slides deck—generated end-to-end inside Markifact.

It connects to your ad accounts, pulls the latest reporting-period metrics, normalizes cross-channel KPIs, runs AI analysis, and fills a polished, client-ready performance report you can share in minutes.

Instead of exporting CSVs, fixing spreadsheets, rebuilding charts, and rewriting the same commentary every month, you get a reusable cross-channel paid media report that stays consistent, accurate, and easy to understand—every time you run it.

You can use this step-by-step video to see how to customize and update the workflow, connect your accounts, and tailor the Google Slides layout to your brand:

What This Template Does

This template is built for cross-channel PPC reporting and focuses on the questions stakeholders actually care about:

• How are Google Ads, Meta Ads, and TikTok Ads performing together as one paid media program?
• Which campaigns/ad sets/ad groups are driving results, and which are wasting spend?
• How are spend, conversions, CPA, ROAS, CTR, and CVR trending over time?
• Where should we scale budgets, and where should we cut or optimize?

Under the hood, it works like a flexible digital marketing report template that:

• Connects to Google Ads, Meta Ads, and TikTok Ads
• Collects performance data for your selected date range (monthly by default)
• Blends cross-channel metrics into a unified view
• Generates charts, tables, and visual summaries
• Adds AI-written insights and highlights directly into your Google Slides deck

The result is a consolidated monthly PPC report you can reuse without rebuilding the structure.

Key Benefits

1) True Cross-Channel View (Not 3 Separate Exports)

Stop bouncing between platforms or stitching screenshots together. This report gives you:

• Combined totals (spend, impressions, clicks, conversions, revenue)
• Side-by-side channel comparisons (Google vs Meta vs TikTok)
• Top campaigns across platforms in one blended view

2) Automated, Recurring Monthly Reporting

If you build the same report every month, this replaces the manual grind:

• Run it at the end of each reporting period
• Generate a fresh monthly deck with current data
• Keep a consistent format your team and clients recognize

3) Executive-Ready Storytelling With AI Insights

Numbers alone don’t explain why performance changed. AI highlights:

• What improved or dropped vs the previous period
• Which channels/campaigns drove the best return
• Notable efficiency shifts (CPA/ROAS/CVR changes)
• Clear opportunities for scaling, optimization, or reallocation

4) No Design Skills Required

The Google Slides layout is already built for performance reporting:

• Clean slide structure and modern design
• Preconfigured charts and tables
• Sections for channel overviews, campaign breakdowns, and key takeaways

Customize fonts/colors once, and every future run reuses your updated design while refreshing the data and insights.

Example Use Cases

Monthly Paid Media Review

• Present cross-channel PPC performance for the month
• Compare vs last month or targets
• Highlight winners/losers by channel and campaign
• Capture next steps directly in the deck

Agency Client Reporting

• Standardize reporting across clients
• Spend less time building decks and more time optimizing accounts
• Deliver one unified paid media report (not three platform PDFs)
• Maintain a consistent “agency reporting standard” every month

In-House Growth & Performance Teams

• Align marketing + finance + leadership around one set of numbers
• Give stakeholders a clear cross-channel view they can follow
• Quickly spot underperforming channels/campaigns
• Use AI insights to support budget decisions and testing roadmaps

What The Report Includes

A typical run includes:

• Executive Summary
  Total spend, conversions, CPA, ROAS (blended + by channel).

• Channel Breakdown
  Google vs Meta vs TikTok performance comparison.

• Top Campaigns
  Tables/charts for top campaigns by spend, conversions, CPA, or ROAS across all platforms.

• Trends Over Time
  Time-series charts for key KPIs to spot patterns and seasonality.

• AI-Generated Insights
  Narrative highlights (wins, risks, anomalies, opportunities).

• Recommendations Section
  Space for your notes so the deck becomes an action plan—not a data dump.

How It Works

1. Data Collection
   Markifact connects to your Google Ads, Meta Ads, and TikTok Ads accounts and pulls key metrics for your selected date range.

2. Normalization & Blending
   Metrics are standardized and combined so you can view performance as one program (plus channel-level breakouts).

3. AI Analysis
   AI flags meaningful changes, such as:

   • Standout ROAS/CPA shifts
   • Significant spend reallocations
   • Performance anomalies worth investigating
   • Scaling and optimization opportunities

4. Charts & Tables
   Visuals are generated for trends, channel comparisons, and top campaign performance.

5. Google Slides Population
   The deck is auto-filled:

   • Text placeholders replaced with AI summaries
   • Charts updated with current reporting data
   • Tables refreshed with the latest performance metrics

6. Sharing
   You get a ready-to-present Google Slides deck you can share with clients or stakeholders (and export to PDF if needed).

Setup Instructions

1. Make a Copy of the Templates
   Copy the provided Google Slides and Google Sheets templates to your Google Drive.

2. Connect Google Drive & Select Templates
   Paste the Slides/Sheets URLs into the corresponding nodes inside the workflow.

3. Connect Your Ad Accounts
   Connect Google Ads, Meta Ads, and TikTok Ads inside Markifact.

4. Run the Workflow
   Generate your first monthly deck, review it, tweak the slide design if needed, then reuse the same setup every month.

Who This Template Is For

• Performance marketers running Google Ads + Meta + TikTok
• Agencies that need repeatable, client-ready monthly PPC reporting
• Marketing managers who want a clean executive deck for stakeholders
• Growth teams that rely on cross-channel reporting for budget decisions

If your current process involves exporting from multiple platforms, rebuilding charts, and manually writing commentary, this t