Google Ads Audit Checklist

Say goodbye to manual Google Ads audits. Run a full account check in minutes with over 40 automated checks.

Audit
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Built with:

Google Ads
Google Sheets
Code
Flow Control
Manual Run

Auditing a Google Ads account used to mean hours of digging through settings, exporting spreadsheets, and taking endless screenshots. It was slow, repetitive, and easy to miss important details.

This template in Markifact changes all of that. With more than 40 automated checks, it scans your account from top to bottom and delivers a complete report in just minutes.

What It Covers

The audit dives deep into your account to review:

  • Conversion tracking setup and accuracy
  • Campaign activity and performance
  • Disapproved ads and policy violations
  • Quality scores and keyword performance
  • Budget and bidding strategies
  • Audience targeting and segmentation

Google Ads Audit Checklist Google Sheets

Why It’s a Game Changer

Instead of wasting time on manual reviews, you get:

  • A ready-to-use, easy-to-read audit report
  • Actionable insights to fix issues quickly
  • A repeatable process you can run anytime

For agencies, this means you can deliver professional, client-ready audits without the manual grind. For in-house marketers, it’s a quick health check that keeps campaigns running at their best.

Who Should Use It

Whether you manage a single account or dozens, this template gives you a fast, reliable way to spot problems, uncover opportunities, and keep your Google Ads account in peak condition — all without the busywork.

How to Run It

  1. Click Use Template at the top of this page.
  2. Once you’re inside the workflow editor, scroll up and zoom in on the green instructions box to see the setup steps.

This is the green box where you’ll find the steps you need to configure:

how to run google ads audit

  1. Make a copy of the Google Sheets template and grant access as directed.
  2. Paste your Sheet’s URL into the app and select your Google Ads account.
  3. Click Run to generate your audit report in minutes.

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