Running a proper Google Ads audit used to mean hours of digging through settings, exporting spreadsheets, and taking endless screenshots. It was slow, repetitive, and easy to miss important details.

This Google Ads audit checklist template in Markifact changes that. With more than 40 automated checks, it scans your Google Ads account from top to bottom and delivers a complete PPC audit report in just minutes.

What This Google Ads Audit Checklist Covers

The template runs a structured Google Ads account audit against a wide range of best practices. It checks things like:

• Conversion tracking setup and accuracy
• Campaign activity and performance
• Disapproved ads and policy violations
• Quality scores and keyword performance
• Budget and bidding strategies
• Audience targeting and segmentation

Behind the scenes, it behaves like a Google Ads audit tool powered by a Google Sheets report. You get a clear, organized Google Ads audit report template with issues highlighted and room for your own notes and recommendations.

Why This Google Ads Audit Template Is A Game Changer

Instead of running a one off, manual PPC audit, you get a reusable Google Ads optimization checklist that:

• Generates a ready to use, easy to read audit report
• Turns findings into actionable tasks you can fix quickly
• Gives you a repeatable process you can run any time you need a health check

For agencies, this means you can deliver professional, client ready Google Ads audit documents without the manual grind. For in house marketers, it is a fast way to check if your account structure, tracking, and spend are in good shape before scaling budgets.

Who Should Use This Google Ads Audit Checklist

This template is ideal for anyone who needs a reliable PPC audit checklist for Google Ads:

• Agencies offering Google Ads audit services or onboarding new accounts
• Freelancers and consultants who want a consistent PPC audit template
• In house performance teams that want a quick way to spot issues and opportunities
• Account owners who inherited an existing setup and need to understand what is going on

Whether you manage a single account or dozens, this checklist gives you a structured Google Ads account audit that helps you catch problems early and uncover growth opportunities without guessing.

How To Run This Automated Google Ads Audit In Markifact

Running the audit is simple. You do not need to build anything from scratch.

1. Click “Use Template”
   At the top of this page, click Use Template to open the workflow in Markifact.

2. Open The Green Instructions Box
   Inside the workflow editor, scroll up and zoom in on the green instructions box. This is where you will find the specific setup steps for this Google Ads audit workflow.

3. Make A Copy Of The Google Sheets Audit Template
   Follow the link in the instructions to copy the Google Sheets based Google Ads audit report template into your own Drive, then grant access as directed.

4. Connect Your Google Ads Account And Sheet
   Paste your Sheet URL into the workflow, select the Google Ads account you want to audit, and save your changes.

5. Click Run To Generate Your PPC Audit Report
   Run the workflow. In a few minutes you will have a completed Google Ads audit checklist output in your Sheet, ready to review, share with clients, or use as your internal PPC optimization plan.

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