GMC Price Benchmarks Labelizer

How to set up 👇

Make a copy of the spreadsheet template.

Open Select Spreadsheet, connect Google Drive, and choose your copied Google Sheets file.

Connect and select your GMC account in the Get Price Benchmark node.

Hit Run.

In your GMC account, create a Supplemental Feed and submit the Google Sheet to fetch daily.
👉 Make sure the Supplemental Feed tab remains the first tab (far left) in the spreadsheet so Google picks it up automatically.

Notes

If no price benchmarks are found in your GMC, the workflow will stop at If found products.

You can adjust the price threshold in the Google Sheet under the data tab, cell K2 (default = 5%).

The threshold controls whether a product is labeled below_benchmark, at_benchmark, or above_benchmark.

Labels are applied to custom_label_4 by default, but you can change this if needed.

This template helps you turn Google Merchant Center’s price benchmark data into actionable campaign structure in just a few minutes.

The Problem

Most ecommerce advertisers ignore price competitiveness when structuring campaigns. The result?

Wasted spend on products that are overpriced compared to the market.
Missed opportunities to scale products where you already have a pricing edge.

Google Merchant Center already provides benchmark price data — but it often sits unused in reports instead of driving strategy.

The Solution

This template automatically converts benchmark pricing into custom labels that sync back into GMC every day.
With these labels, you can:

Increase bids on products priced below benchmark.
Maintain or scale spend on products priced at benchmark.
Reduce spend or exclude products priced above benchmark.

It’s a practical, automated way to make your campaigns more efficient.

How It Works

Connect your GMC account and fetch benchmark data with the API.
Send that data into a Google Sheet.
Apply a customizable threshold (default ±5%) to classify products as below_benchmark, at_benchmark, or above_benchmark.
Push the results back into GMC as a Supplemental Feed set to fetch daily.
Use the new custom labels in Google Ads to segment campaigns by competitiveness.

Why It’s Useful

Smarter campaign structure: Build ad groups around real competitiveness, not assumptions.
Always up to date: Labels refresh daily without manual work.
Higher ROI: Focus your budget where you can actually win.

With this template, you’re not just monitoring pricing — you’re automating a strategy that directly improves performance.