This PPC report template for Google Ads and Meta Ads automatically blends your paid media data into a single Google Slides deck. It connects to your ad accounts, pulls the latest metrics, runs AI analysis, and fills out a polished performance report that you can share with clients or stakeholders in minutes.

Instead of exporting CSV files, updating spreadsheets, and rebuilding the same charts every month, you get a reusable PPC monthly report template that stays consistent, accurate, and easy to understand.

You can use this step by step video to see how to customize and update the workflow, connect your accounts, and tailor the Google Slides layout to your brand:

What This Template Does

This template is built for cross-channel PPC reporting. It focuses on answering the questions that matter most:

• How are Google Ads and Meta Ads performing together as one paid media program?
• Which campaigns, ad sets, or ad groups are driving results, and which are wasting spend?
• How are key metrics like spend, conversions, CPA, ROAS, and CTR trending over time?
• Where should we scale budgets and where should we cut or optimize?

Under the hood, it works like a flexible digital marketing report template that:

• Connects to Google Ads and Meta Ads (Facebook Ads)
• Collects performance data for your selected date range
• Blends cross-channel metrics into a unified view
• Generates clear charts and visual summaries
• Adds AI-written insights and highlights directly to your Google Slides

The result is a consolidated PPC performance report that you can reuse every week or every month without rebuilding the structure.

Key Benefits

1. True Cross-Channel View

Instead of switching between Google Ads and Facebook Ads interfaces or juggling multiple spreadsheets, this template gives you a single report that shows:

• Combined spend, impressions, clicks, conversions, and revenue
• Side by side comparisons of Google Ads and Meta Ads performance
• Top campaigns across platforms in one blended view

You get a real cross-channel perspective, not two disconnected platform exports pasted together.

2. Automated, Recurring Reporting

If you are building the same PPC report every month, this template is built to replace that manual work. Once set up, you can:

• Run it at the end of each reporting period
• Generate a fresh monthly PPC report with current data
• Keep a consistent format that your team and stakeholders recognize

You get the benefits of a standard reporting framework without recreating it from scratch every time.

3. Executive-Ready Storytelling

Numbers on their own are hard to act on. This template helps you tell the story behind the data.

AI-generated insights highlight:

• Where performance improved or dropped
• Which campaigns and channels are driving the best return
• Notable changes in costs, efficiency, and key KPIs
• Opportunities for scaling, optimization, or reallocation

The report becomes a decision making tool instead of just a data dump.

4. No Design Skills Required

The Google Slides layout is already built for marketing performance reporting:

• Clean, modern slide design
• Preconfigured charts and tables
• Sections for channel overviews, campaign breakdowns, and key takeaways

You can keep the default design or customize fonts, colors, and layouts once. Every future run of the workflow will reuse your updated template while still filling in new data and insights.

Example Use Cases

This consolidated Google Ads and Meta Ads performance report works well for several common scenarios.

Monthly Paid Media Review

Use the template as your standard monthly review deck:

• Present overall PPC performance for the period
• Compare this month versus last month or against targets
• Highlight which platforms and campaigns are driving growth
• Capture recommendations and next steps directly in the slides

Client Reporting For Agencies

If you manage multiple accounts, this template helps you:

• Deliver a consistent PPC report format across all clients
• Spend less time building reports and more time on analysis
• Show clients one unified paid media report instead of multiple screenshots
• Standardize what "good reporting" looks like inside your agency

In-House Performance Marketing Teams

For in-house teams running both Google Ads and Meta Ads, this template lets you:

• Align marketing, finance, and leadership around one set of numbers
• Share a cross-channel view that non-technical stakeholders can follow
• Quickly spot channels or campaigns that are underperforming
• Use AI insights to support your optimization roadmaps and budget decisions

What The Report Includes

You can adjust the slides to match your style, but a typical run of this template will include:

• Summary Slide
  High-level overview of total spend, conversions, CPA, and ROAS across Google Ads and Meta Ads.

• Channel Breakdown
  Side by side comparison of Google Ads vs Meta Ads performance so you can see which platform is more efficient.

• Campaign Performance
  Tables and charts showing top campaigns by spend, conversions, or ROAS across both platforms.

• Trend Charts
  Time series charts that show how key metrics evolved over the reporting period. Useful for spotting performance trends and seasonality.

• AI-Generated Insights
  Narrative bullet points that call out important changes, anomalies, or opportunities that might be missed in manual analysis.

• Recommendations Section
  Space reserved for your own notes and recommendations so the report serves as both a record and an action plan.

How It Works

1. Data Collection
   The workflow connects to your Google Ads and Meta Ads accounts, then extracts key metrics such as impressions, clicks, spend, conversions, and revenue for your chosen date range.

2. Blending And Preparation
   Metrics from both platforms are normalized and combined so you can view them in one blended paid media report instead of two separate exports.

3. AI Analysis
   AI looks for significant patterns, such as:

   • Campaigns with standout ROAS or CPA
   • Notable increases or decreases in performance
   • Shifts in spend distribution across channels
   • Emerging trends worth highlighting

4. Visual Creation
   Charts, graphs, and tables are generated to visualize the most important data, including trends, top campaign breakdowns, and channel comparisons.

5. Slides Population
   The Google Slides template is automatically populated:

   • Text placeholders are filled with AI-written summaries and insights
   • Chart placeholders are updated with your latest PPC data
   • Tables are refreshed with current performance metrics

6. Sharing And Distribution
   When the workflow completes, you have a ready-to-share Google Slides report. You can export it as a PDF, present directly from Google Slides, or share the deck with clients and internal teams.

Setup Instructions

Follow these steps to get your PPC report template up and running:

1. Make A Copy Of The Templates
   Open the workflow, then make copies of the provided Google Slides and Google Sheets templates into your own Google Drive.

2. Connect Google Drive & Select Templates
   Select your Google Slides and Google Sheets URLs into the appropriate nodes inside the workflow so it knows where to send data and where to build the report.

3. Connect Your Ad Accounts
   Connect your Google Ads and Meta Ads (Facebook Ads) accounts inside Markifact so data can be pulled automatically.

4. Run The Workflow
   Trigger the workflow to generate your first consolidated PPC performance report. Review the output, tweak the design if needed, and then reuse the same setup for future periods.

Who This Template Is For

This template is a strong fit for:

• Performance marketers managing both Google Ads and Meta Ads
• Agencies that need a repeatable PPC report template for multiple clients
• Marketing managers who want one consistent reporting format for stakeholders
• Growth teams that rely on clear, cross-channel reporting to make budget decisions

If your current reporting process involves exporting from multiple tools, building charts in spreadsheets, and manually pasting screenshots into slides, this template is designed to compress that entire workflow into a single automated run.