Running a Facebook ads audit used to mean hours of clicking through Ads Manager, exporting reports, and manually checking settings one by one. It was tedious, repetitive, and easy to overlook critical issues that hurt performance.

This Facebook ads audit checklist template in Markifact changes that. Using more than 100 data points, it scans your Meta Ads account from top to bottom and delivers a complete Facebook advertising audit report in just minutes.

What This Facebook Ads Audit Checklist Covers

The template works like a guided Facebook ads audit template. It reviews the most important levers that drive performance inside your Meta ad account, including:

• Pixel and Conversion API setup
  Checks whether your pixel and CAPI are implemented correctly, firing key events, and avoiding obvious tracking gaps.

• Campaign objectives and optimization goals
  Confirms that each campaign is using the right objective and optimization type for your actual business goals.

• Ad set structure, budgets, and learning status
  Reviews how budgets are allocated, whether ad sets are stuck in learning, and where structure may be working against the algorithm.

• Audience targeting and exclusions
  Looks at overlaps, missing exclusions, and over-segmentation that can waste spend or limit delivery.

• Creative quality, frequency, and fatigue
  Flags high frequency, overused creatives, and imbalanced testing that can cause performance to decay.

The result is a structured Meta ads audit that gives you a clear picture of how healthy your account really is, without digging through every view in Ads Manager.

Why This Facebook Ads Audit Template Is A Game Changer

Instead of building your own spreadsheet or running a one-off Facebook ads optimization checklist, this template gives you:

• A ready to use, easy to read audit report
• A list of concrete issues and opportunities, not just raw data
• A repeatable Meta ads audit checklist you can run whenever performance dips

For agencies, that means you can deliver client ready Facebook ad account audits without the manual grind, and use the same framework for every new account you onboard.

For in house marketers, it becomes a quick health check you can run monthly or quarterly to:

• Catch tracking or structural issues before they get expensive
• Keep campaigns aligned with current best practices
• Make sure the algorithm has what it needs to perform well

You spend less time hunting for problems and more time actually fixing them.

How The Facebook Advertising Audit Works In Markifact

Under the hood, this template behaves like a guided Facebook ads audit tool built on top of Meta’s APIs and Markifact workflows:

1. Account Scan
   The workflow connects to your Meta ad account and pulls key configuration and performance data across campaigns, ad sets, and ads.

2. Rule Based Checks
   More than 100 checks are applied, covering tracking, structure, objectives, budgets, audiences, and creatives. Each check is aligned with common Facebook ads audit best practices.

3. Issue And Opportunity Flagging
   The template flags potential problems, risks, and missed opportunities. For example, campaigns using the wrong objective, ad sets with low learning volume, or audiences that are too narrow.

4. Audit Report Assembly
   All findings are organized into a clear Facebook ads audit checklist style report that is easy to read and share with teammates or clients.

5. Actionable Next Steps
   For each issue, you get guidance on what to look at and how to improve it, turning the audit into a concrete action plan.

Who Should Use This Meta Ads Audit Checklist

This Meta ads audit template is ideal for:

• Performance agencies that want a consistent Facebook ads audit template for every new client and regular account reviews.
• In house growth and paid social teams that need a fast way to check account health without building custom reports every time.
• Consultants and freelancers offering Facebook advertising audits as a service and looking for a scalable way to deliver them.

Whether you manage one brand or a portfolio of client accounts, this template gives you a reliable, data driven way to spot problems, uncover wasted spend, and optimize campaigns, without spending hours on manual checks.

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