Google Ads Search Term Optimizer

Automatically scan your Google Ads account daily for high-performing search queries, analyze their performance metrics, and add the best-converting terms as keywords to appropriate ad groups to improve relevance and maximize campaign effectiveness.

Use Cases

• PPC managers optimizing account structure and performance
• E-commerce businesses refining keyword targeting for better ROAS
• Marketing teams discovering new converting search terms
• Agencies managing multiple Google Ads accounts at scale
• Small businesses wanting to automate keyword optimization

How It Works

1. Daily Automation: Runs every morning at 9 AM to ensure consistent optimization
2. Query Collection: Gets top-performing search terms based on conversion metrics
3. Search Term Analysis: Counts and categorizes search terms by performance metrics
4. Match Type Classification: Creates a list of search terms by match type for strategic implementation
5. Status Filtering: Generates a list of paused keywords to identify optimization opportunities
6. Keyword Implementation: Automatically adds high-performing search queries to the appropriate ad groups