Google Ads Search Term Optimizer

Automatically identify high-converting search queries and add them as keywords to your Google Ads campaigns for improved performance and ROI.

Optimization
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Built with:

Scheduler
Google Ads
List Tools

Automatically scan your Google Ads account daily for high-performing search queries, analyze their performance metrics, and add the best-converting terms as keywords to appropriate ad groups to improve relevance and maximize campaign effectiveness.

Use Cases

  • PPC managers optimizing account structure and performance
  • E-commerce businesses refining keyword targeting for better ROAS
  • Marketing teams discovering new converting search terms
  • Agencies managing multiple Google Ads accounts at scale
  • Small businesses wanting to automate keyword optimization

How It Works

  1. Daily Automation: Runs every morning at 9 AM to ensure consistent optimization
  2. Query Collection: Gets top-performing search terms based on conversion metrics
  3. Search Term Analysis: Counts and categorizes search terms by performance metrics
  4. Match Type Classification: Creates a list of search terms by match type for strategic implementation
  5. Status Filtering: Generates a list of paused keywords to identify optimization opportunities
  6. Keyword Implementation: Automatically adds high-performing search queries to the appropriate ad groups

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