Google Ads Search Term Optimizer
Automatically identify high-converting search queries and add them as keywords to your Google Ads campaigns for improved performance and ROI.
Built with
Scheduler
Google Ads
List ToolsAutomatically scan your Google Ads account daily for high-performing search queries, analyze their performance metrics, and add the best-converting terms as keywords to appropriate ad groups to improve relevance and maximize campaign effectiveness.
Use Cases
- PPC managers optimizing account structure and performance
- E-commerce businesses refining keyword targeting for better ROAS
- Marketing teams discovering new converting search terms
- Agencies managing multiple Google Ads accounts at scale
- Small businesses wanting to automate keyword optimization
How It Works
- Daily Automation: Runs every morning at 9 AM to ensure consistent optimization
- Query Collection: Gets top-performing search terms based on conversion metrics
- Search Term Analysis: Counts and categorizes search terms by performance metrics
- Match Type Classification: Creates a list of search terms by match type for strategic implementation
- Status Filtering: Generates a list of paused keywords to identify optimization opportunities
- Keyword Implementation: Automatically adds high-performing search queries to the appropriate ad groups
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