Google Ads Agency Budget Monitor

Setup Instructions

You need to configure the nodes that have yellow warnings:

Make a copy of this Google Sheets template.

Paste your copied Google Sheets URL to the designated step above.

Make sure to grant edit access to: ex1314@markifact.iam.gserviceaccount.com

Connect Your Google Ads Accounts - Click on the "Select All Accounts" step and authenticate your Google Ads account. You can select all available accounts or filter to specific ones you want to monitor.

Note: There's a 100 account limit by default (removable), but remember that 1 account costs 1 credit.

Configure Email Notifications - Add your email address to the "Send Email" step to receive budget alerts when thresholds are exceeded.

Set Your Alert Threshold - The default threshold is 102%. To change it, click on "Get Overpacing Accounts" node and modify the percentage under Data Filters.

Add Your Budgets - Enter your monthly budgets in the Google Sheet 'Account Budgets' tab for each account you want to monitor.

Hit "Run" in the top-right corner to generate your report.

Activate Monitoring - Turn on the workflow using the activation switch to begin automated budget monitoring and alert notifications.

Get a centralized view of spending pacing across all your Google Ads client accounts with automated daily monitoring and instant email alerts when any account is overpacing to help agencies maintain budget control and client satisfaction.

Use Cases

Agency teams monitoring multiple client accounts from a single dashboard
Account managers catching budget overruns before they impact client relationships
Agency owners maintaining consistent pacing standards across their entire client portfolio
Marketing agencies reducing time spent manually checking individual client account performance
Digital agencies providing proactive budget management as a value-added service to clients

How It Works

Daily Monitoring: Runs automatically every morning at 8 AM to check all client account pacing
Spreadsheet Integration: Adds your Google Sheets URL to track and store client pacing data
Multi-Account Analysis: Selects all your agency's Google Ads accounts and pulls performance reports
Overpacing Detection: Identifies client accounts that are spending faster than their allocated budget timeline
Alert System: Formats and sends immediate email notifications to agency teams when overpacing accounts are detected
Dashboard Updates: Updates your Google Sheet with current pacing status for all client accounts

Setup Instructions

Connect Your Google Ads Account to access all client accounts under your agency
Add Your Google Sheets URL for client pacing data tracking and agency dashboard creation
Configure Email Recipients for agency team overpacing alerts
Set Pacing Thresholds in your spreadsheet (percentage over target that triggers client alerts)
Activate Daily Monitoring to begin receiving client pacing alerts and dashboard updates

Google Ads Agency Budget Monitor

Setup Instructions

Built with:

Use Cases

How It Works

Setup Instructions

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