Google Ads AI Search Term Classifier
Categorize your Google Ads search terms by user intent using AI and export the organized data to Google Sheets for optimized campaign management.
Optimization
Built with:
Automatically extract search terms from your Google Ads account, leverage AI to categorize them by user intent (Informational, Commercial, Transactional, or Navigational), and organize the results in Google Sheets to inform your keyword strategy and campaign optimization.
Use Cases
- PPC managers optimizing ad groups by search intent
- Marketing teams refining bidding strategies based on intent
- Campaign specialists creating intent-based ad copy
- E-commerce businesses identifying high-conversion search terms
- Agencies providing advanced search term analysis for clients
How It Works
- Data Extraction: Pulls search term data from your Google Ads account on a regular schedule
- AI Classification: Uses machine learning to analyze and categorize each query by search intent:
- Informational: Users seeking information or answers
- Commercial: Users researching products/services before purchase
- Transactional: Users ready to make a purchase or complete an action
- Navigational: Users looking for a specific website or page
- Performance Correlation: Pairs each categorized search term with its performance metrics (clicks, conversions, cost)
- Data Organization: Structures the categorized data into dedicated Google Sheets tabs by intent
- Strategic Insights: Highlights high-performing terms by intent category to guide campaign optimization
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