Google Ads Change History Tracker

Automatically extract your Google Ads change history data via API and organize it in Google Sheets, creating a searchable, filterable record of every modification made to your campaigns, ad groups, keywords, and account settings.

Use Cases

• Maintain a complete audit trail of all account modifications
• Identify which changes led to performance fluctuations
• Track team member activities across large accounts
• Document agency changes for client transparency
• Troubleshoot performance issues by correlating with account changes

How It Works

1. Data Extraction: Connects to Google Ads API to pull comprehensive change history data
2. Change Categorization: Organizes modifications by type (campaign, ad group, keyword, bid, budget, etc.)
3. User Tracking: Records which user made each change for accountability
4. Timestamp Organization: Chronologically orders all changes with precise timestamps
5. Sheets Integration: Exports the organized change history to Google Sheets for analysis and record-keeping

The workflow will pull all change history in your account from the past 30 days, which is the maximum available through the Google Ads API and UI.

You can pull just yesterday's data and store it in the sheet by adjusting the time range in the Google Ads step and changing the write mode in the sheet to append. This allows you to pull and store only recent data while building a comprehensive change log over time.