Google Ads Negative Keyword Automation

Automatically find and exclude negative keywords across Search, Shopping, and Performance Max campaigns.

Optimization

Use Template Free

Workflow Preview

true

false

1) Make a copy of this spreadsheet

Grant Edit access to this service account email:
ex1314@markifact.iam.gserviceaccount.com

2) Generate negative keyword suggestions

In the Low Performing Search Terms node: select your Google Ads account and adjust your thresholds under filters (Cost > 5, Conversions = 0).
Add your email address to the Send Email node.
Run this branch only by clicking the Send Email node’s 3-dots menu and selecting Run Node.

Note: Using the Run button in the top-right corner will execute the entire workflow, including the branch for adding keywords to your campaign.

3) Apply negatives to campaigns

In the Negative Keywords sheet, review your terms. In the Exclude? column, set Yes for keywords to exclude, then choose a match type in the Negative Keyword Match Type column.
Ensure the Campaign ID column is present in the data.
In the Add Negative Keywords to Campaigns node: select your Google Ads account.
Run this branch from the Add Negative Keywords to Campaigns node by opening its 3-dots menu and selecting Run Node.

Built with

Google Ads

Google Sheets

Scheduler

Flow Control

Finding and excluding negative keywords across search, shopping, and especially Performance Max campaigns can be time-consuming and frustrating. This workflow automates the process from start to finish.

It identifies low-performing search terms, suggests negatives, and lets you apply them directly to your campaigns — without manual copy-paste or endless spreadsheet work.