Automatically detect and manage Google Ads with redirect URLs that drop Google click IDs (gclid), compromising attribution data and campaign performance metrics by identifying tracking-breaking redirects and enabling immediate action.
Use Cases
- PPC managers maintaining accurate conversion tracking
- Marketing teams troubleshooting attribution gaps
- Analytics specialists ensuring data integrity
- Agencies managing complex multi-client tracking setups
- E-commerce businesses relying on precise ROAS calculations
How It Works
- Regular Scanning: Performs scheduled checks on all active Google Ads URLs
- Redirect Detection: Identifies destination URLs implementing redirects
- Parameter Analysis: Tests if redirects maintain gclid parameters through the redirect chain
- Attribution Impact Assessment: Flags URLs where Google click IDs are dropped during redirects
- Automated Alerting: Notifies stakeholders or pauses affected ads to prevent attribution loss