Google Analytics Audit Checklist

Quickly audit your Google Analytics setup with 50+ automated checks to spot misconfigurations, data gaps, and tracking issues in minutes.

Audit
Press enter or space to select a node. You can then use the arrow keys to move the node around. Press delete to remove it and escape to cancel.
Press enter or space to select an edge. You can then press delete to remove it or escape to cancel.

Built with:

Google Analytics
Google Sheets
Code
Flow Control
Manual Run

This workflow runs more than 50 automated checks on your Google Analytics property. It saves you from manually reviewing settings, screenshots, or exports, and instead gives you a single, clear report in minutes.

What It Checks

  • Property and data stream setup
  • Timezone, currency, and industry settings
  • Data retention and attribution models
  • Conversion and event tracking accuracy
  • Referral exclusions and traffic filters
  • Abnormal engagement or traffic patterns
  • Integration and gateway configuration

Google Analytics Audit Checklist Google Sheets

Why Use It

  • Get a complete audit report in minutes
  • Spot misconfigurations before they affect reporting
  • Save hours compared to manual reviews
  • Create a repeatable process you can run anytime

Agencies can use it for fast client audits. In-house teams can use it to keep their analytics clean and reliable.

How to Run It

  1. Click Use Template at the top of this page.
  2. Once you’re inside the workflow editor, scroll up and zoom in on the green instructions box to see the setup steps.

This is the yellow box where you’ll find the steps you need to configure:

how to run google analytics audit

  1. Make a copy of the Google Sheets template and grant access as directed.
  2. Paste your Sheet’s URL into the app and select your GA property.
  3. Click Run to generate your audit report in minutes.

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