Google Business Profile Review Analyzer

Fetch new Google Business Profile reviews, run AI sentiment + theme analysis, and send a clear summary (what customers love, what they complain about, and what to fix) to Slack or Google Sheets on a schedule.

Reputation ManagementLocal SEO
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Built with

Google Business Profile Google Business Profile
AI AI
Email Email
Scheduler Scheduler

This workflow is a weekly Google Business Profile review report for local businesses and agencies. Every Monday, it pulls your latest Google reviews, uses AI to run sentiment analysis and theme detection, then emails a polished report you can export as a PDF and share with your team or clients.

What this workflow does

  • Runs every Monday (automatic weekly schedule)
  • Fetches Google Business Profile reviews (per location)
  • Analyzes reviews with AI:
    • sentiment (positive / neutral / negative)
    • recurring themes & keywords (service, staff, pricing, wait time, cleanliness, etc.)
    • common praise vs. recurring complaints
  • Highlights top & worst reviews (includes reviewer profile image when available)
  • Drafts suggested public replies for negative reviews
  • Emails the weekly report to one or more recipients

What the PDF report includes

  • Coverage summary
    • location(s) included
    • time range of reviews analyzed
    • total reviews, average rating, rating breakdown (5★ → 1★)
  • Executive summary
    • one-line health check of your reputation this week
    • top 3 things customers loved
    • top 3 issues to address
  • Sentiment & themes
    • positive themes (with counts + example quotes)
    • negative themes (with counts + example quotes)
  • Top reviews (highlights)
    • 3–5 best reviews that represent your strengths
    • reviewer name, rating, date, short excerpt
    • reviewer image (if provided by Google)
  • Worst reviews (needs attention)
    • 3–5 most critical reviews with the main issue called out
    • suggested public reply for each (copy-paste ready)
  • Urgent reviews (respond ASAP)
    • all 1–2★ reviews and strongly negative feedback
    • why it matters + suggested reply
  • Action plan
    • quick wins for the next 7 days
    • longer-term improvements for the next 30 days
  • Keyword watchlist
    • important phrases to monitor (e.g., “rude”, “late”, “refund”, “dirty”)
    • why they matter for reputation and local SEO
  • Notes / data limitations
    • missing fields, empty reviews, or anything that could affect accuracy

Best for

  • Local businesses tracking Google reviews weekly
  • Multi-location brands and franchises
  • Agencies sending client-ready reputation reports

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