Google Maps Competitor Review Analysis

Find top competitors on Google Maps, pull their reviews, and run AI theme + sentiment analysis to surface what customers praise, what they complain about, and how to beat them.

Reputation ManagementLocal SEO
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This workflow is a Google Maps competitor review analysis report for marketers, local businesses, and agencies. It finds competitors in a target city/category, pulls their Google Maps reviews, and uses AI to extract themes, sentiment, and actionable “how to win” insights you can use for positioning, offers, and ad creative.

What this workflow does

  • Searches Google Maps competitors by keyword + city/country (e.g., “pizza in Cairo”)
  • Fetches place details (rating, review count, address, website/phone if available)
  • Pulls Google Maps reviews for the selected competitor(s)
  • Analyzes reviews with AI:
    • sentiment (positive / neutral / negative)
    • recurring themes & keywords (service, staff, pricing, wait time, cleanliness, delivery, etc.)
    • what customers consistently praise vs. what they complain about
  • Highlights top & worst reviews (includes reviewer profile image when available)
  • Generates “how to win” insights:
    • competitor weaknesses to exploit
    • differentiators to emphasize
    • ad hooks + landing page proof points derived from real review language
  • Sends results to Slack or Google Sheets (client-ready format)

What the report includes

  • Coverage summary
    • competitor analyzed
    • time range (based on review dates when available)
    • total reviews in the input, average rating, rating breakdown (5★ → 1★)
  • Executive summary
    • one-line “how customers perceive them”
    • top 3 strengths (what to match)
    • top 3 issues (what to exploit)
    • biggest opportunities to beat them
  • Sentiment & themes
    • positive themes (counts + example quotes)
    • negative themes (counts + example quotes)
  • Top reviews (signals of strength)
    • 3–5 reviews that represent strengths (with excerpts + why it matters)
  • Worst reviews (competitor weaknesses)
    • 3–5 reviews that represent pain points
    • “how to use this to win” notes (messaging, offer, or operational advantage)
  • Action plan
    • quick wins (next 7 days)
    • longer-term improvements (next 30 days)
  • Ad & landing page angles
    • Google Ads headline ideas
    • Meta/TikTok hooks
    • landing page proof points (guarantees, timelines, standards)
  • Keyword watchlist
    • phrases that show what the market cares about (great for SEO + ad copy)
  • Notes / data limitations
    • empty reviews, missing dates, limited review samples, etc.

Best for

  • Agencies doing competitor audits for local clients
  • Local businesses improving positioning and offers
  • Marketers looking for real customer language to turn into ads and landing pages

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