Google & Meta Ads Budget Pacing Monitor

Automatically track budget consumption across Google Ads and Meta Ads campaigns with comprehensive pacing analysis, visual dashboards, and email alerts when spending exceeds your defined thresholds.

Use Cases

• Agencies managing multiple client budgets across platforms simultaneously
• Prevent budget overruns that could damage client relationships and trust
• Monitor campaign pacing to optimize monthly budget allocation across accounts
• Get early warnings when campaigns are spending too fast before clients notice
• Compare performance between Google Ads and Meta Ads spend efficiency for client reporting
• Maintain consistent budget control across all client advertising channels

How It Works

1. Scheduled Monitoring: Runs on a recurring schedule to check campaign spend across both platforms
2. Data Collection: Pulls spend data from Google Ads and Meta Ads accounts simultaneously
3. Pacing Analysis: Calculates budget completion percentages and projected monthly spend
4. Threshold Detection: Identifies campaigns exceeding your defined pacing limits (e.g., >102%)
5. Dashboard Updates: Refreshes Google Sheets with current spend, trends, and pacing visualizations
6. Alert System: Sends email notifications when budget thresholds are breached

Setup Instructions

1. Add Your Spreadsheet URL to the workflow configuration
2. Connect Your Google Ads Account for spend data collection
3. Connect Your Meta Ads Account for Facebook and Instagram spend tracking
4. Set Your Budget Thresholds (default: alerts when pacing >102%)
5. Configure Email Recipients for budget alert notifications
6. Activate the Recurring Schedule to begin automated monitoring