Keeping track of every change in your Google Ads and Meta ads accounts is painful. Budgets are updated, bids are tweaked, campaigns are paused, creatives are refreshed, and by the time clients or stakeholders ask, nobody remembers exactly what changed or why.

This Google Ads & Meta ads change history AI brief turns that chaos into a clear, client-ready summary.
It automatically pulls your change history, groups relevant edits, and sends you a short, readable PDF that explains what was changed in your PPC accounts and where you should pay attention.

You get a weekly (or custom frequency) PPC change log report without ever opening Change History in the UI.

What This Google Ads & Meta Ads Change History Report Does

This template is built to give you a simple, reliable Google Ads change history and Meta ads change history overview that you can share or use internally.

It can:

• Pull recent change history from Google Ads and Meta Ads Manager
• Filter for meaningful changes (bids, budgets, statuses, creatives, audiences, conversions)
• Group updates into clear sections like “New campaigns,” “Budget changes,” and “Creative updates”
• Generate an AI-written summary using Gemini 3 Pro in a client-facing, non-technical tone
• Export everything into a short PDF brief and email it to you on a schedule

The result is a single PPC change history summary that shows what changed, where, and why it matters.

How The Google Ads & Meta Ads Change History AI Brief Works

This workflow automates the four steps you would normally do manually in your change logs.

1. Fetch Changes
   The workflow connects to your Google Ads account (and optionally your Meta ads account) and retrieves the latest change history entries for a chosen time window, such as the last 7 days.

2. Filter Relevant Results
   It filters out noise and focuses on impactful changes, such as:

   • New campaigns, ad groups / ad sets, and ads
   • Budget and bid adjustments
   • Status changes (enabled, paused, removed)
   • Targeting and audience updates
   • Creative swaps and new assets

   This keeps the brief focused on changes that actually matter for performance.

3. AI Summary And Structuring
   The AI organizes the Google Ads change log and Meta ads change history into easy to scan sections, for example:

   • New campaigns and assets
   • Budget and bid adjustments
   • Status and targeting changes
   • Creative refreshes

   Gemini 3 Pro (or any model you prefer) writes short explanations in a friendly, client-facing style, so anyone can read the brief and understand what changed without digging into the platforms.

4. Email PDF Brief On Your Schedule
   The final output is a compact PDF that includes your summarized PPC change history.
   The workflow emails this PDF to you (and your team if you choose) every week or at whatever frequency you set.

Who Should Use This PPC Change History Summary

This Google Ads & Meta ads change history AI brief is useful for:

• Agencies that need a clear weekly log of what changed in client accounts
• Performance marketing teams that want better internal visibility into optimizations
• Managers and stakeholders who ask “What did we actually change this week?”
• Anyone who has ever tried to reconstruct a week of changes from memory before a client call

It is a lightweight way to keep everyone aligned on what is happening inside your PPC accounts.

Google Ads & Meta Ads Change History AI Brief – FAQs