Meta Pixel & CAPI Audit

Instantly audit your Meta Pixel and Conversions API setup — see event health, data quality, and CAPI coverage in a live Google Sheet.

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Meta Ads Meta Ads
Google Sheets Google Sheets
Flow Control Flow Control
Scheduler Scheduler

This template gives you a full, automated health check of any Meta Pixel with Conversions API enabled. After you paste a spreadsheet URL and select a pixel, the workflow pulls all key diagnostics and lays them out in a clean Google Sheet — including sparkline trends and prebuilt charts — so you can spot issues fast and act with confidence.

What it checks

  • Event volumes & trends: Total events per type with browser vs. server breakdown and 28-day sparklines.
  • Data freshness: Real-time / hourly recency to catch stale feeds.
  • Event quality score (/10): Quick read on implementation health.
  • Additional Conversions Reported (ACR %): Incremental lift from CAPI.
  • Deduplication: Overlap between sources and warning signs for missing/incorrect dedupe keys.
  • Pixel fires by domain: Surface unauthorized or misconfigured domains.
  • Diagnostics table: Highlights anomalies and recommended fixes.

meta pixel & capi audit

What you get (Sheets tabs/sections)

  • Pixel Details (status, owner, first-party cookies, date range)
  • Events Count (with sparklines & stacked area chart)
  • Events Source (browser vs. server)
  • Events Quality
  • Event Deduplication
  • Events ACR
  • Pixel Fires by Domain
  • Browser Events & Server Events (raw extracts)
  • Data Freshness & Event Quality Diagnostic

Setup

  1. Add Spreadsheet URL → 2) Select Pixel → 3) Run once or put on a recurring schedule.
    No manual exports. The sheet stays updated and presentation-ready for your team or client reviews.

Ideal for
Performance marketers, analytics teams, and agencies who need a reliable, visual audit of Meta Pixel + CAPI health without touching code.

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