Pause Zero Impressions Ad Groups in Google Ads

Automatically detect and pause ad groups with zero impressions across your Google Ads campaigns to eliminate account clutter, streamline optimization efforts, and maintain a healthy, high-performing advertising account.

Use Cases

• PPC managers conducting regular account maintenance
• Digital marketers focusing on high-impact optimization
• Marketing teams cleaning up bloated campaign structures
• Agencies preparing accounts for performance reviews
• Businesses eliminating wasted management time on non-performing elements

How It Works

1. Account Scanning: Regularly audits all ad groups across your Google Ads campaigns
2. Non-Performer Identification: Detects ad groups that have received zero impressions
3. Duration Verification: Confirms ad groups have had adequate time to generate impressions
4. Streamlined Pausing: Automatically pauses all zero-impression ad groups in one batch
5. Clean-Up Reporting: Provides a detailed report of all paused items to track account health improvements