PMax Channel Split Report
Track and breakdown Google's Performance Max ad spend by channel in Google Sheets, revealing where your budget is actually being allocated.
Reporting
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Built with:
Extract and analyze your Performance Max campaigns' channel-by-channel spend distribution and performance metrics, then push this data to Google Sheets daily to reveal the "black box" of where Google is allocating your budget.
Use Cases
- Identify which PMax channels drive the highest ROAS to optimize campaign settings
- Discover wasted spend on underperforming channels within the PMax ecosystem
- Detect channel allocation shifts that impact conversion performance
- Compare actual channel distribution against Google's automated allocation claims
- Evaluate channel-specific performance to inform asset group creation strategies
How It Works
- Data Extraction: Connects to your Google Ads account and pulls Performance Max campaign data
- Channel Breakdown: Dissects spend and performance metrics across Search, Display, YouTube, Gmail, and Discover
- Performance Analysis: Calculates channel-specific metrics including CTR, CPC, and conversion rates
- Trend Tracking: Monitors day-to-day changes in channel allocation and performance
- Sheets Integration: Organizes all findings into a structured Google Sheet with automated daily updates
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