GMC Product Performance Labelizer

How to set up 👇

Make a copy of the spreadsheet template.

Grant Edit access to the sheet at this email: ex1314@markifact.iam.gserviceaccount.com.

Paste your spreadsheet URL in the Add Spreadsheet URL node.

Connect and select your GMC account in the Get Product Performance node.

Hit Run.

In your GMC account, create a Supplemental Feed and submit the Google Sheet to fetch daily.
👉 Make sure the Supplemental Feed tab remains the first tab (far left) in the spreadsheet so Google picks it up automatically.

Notes

If no product performance data is found in your GMC, the workflow will stop at If found products.

The sheet calculates Value per Click (VPC) automatically (Conversion Value ÷ Clicks).

You can adjust thresholds in the data tab:

O2 → Target Value per Click (default = 2)
P2 → Minimum Clicks (default = 30)
Q2 → Tolerance % (default = 20%)

Products are labeled as top_performer, average_performer, low_performer, or insufficient_data based on these thresholds.

Labels are applied to custom_label_3 by default, but you can change this if needed.

This template helps you segment products in Google Merchant Center by performance using Value per Click (VPC).
VPC is calculated as Conversion Value ÷ Clicks, giving you a simple metric that shows how much revenue each click is worth.

Why Value per Click (and not ROAS)?

Google Merchant Center provides rich product performance data — clicks, conversions, and conversion value — but it does not include cost data.
That means we can’t calculate a true ROAS inside GMC.

Instead, this template uses Value per Click (VPC) as a proxy. The big advantage is that it captures performance from both paid and free (organic) listings.
This gives you a broader view of how your products perform in Shopping, not just in ads.

If you want to label products based on true ROAS, you can use our Google Ads Product ROAS Labelizer, which pulls cost data directly from Google Ads.

The Problem

Most advertisers treat all products the same in campaigns — regardless of how much revenue they actually generate per click.
This often leads to overspending on low-value products and underinvesting in products that drive more revenue.

The Solution

This template automatically calculates VPC for each product and classifies them into clear performance groups:

top_performer → products with VPC significantly above your target
average_performer → products around your target
low_performer → products below your target
insufficient_data → products without enough clicks to judge

You can customize the thresholds directly in the sheet (target VPC, minimum clicks, tolerance %).
The workflow pushes these labels back to GMC as a Supplemental Feed, updated daily.

When to Use This vs. Google Ads ROAS Labelizer

Use this GMC Product Performance Labelizer when you want a holistic view that includes organic + paid clicks.
Use the Google Ads Product ROAS Labelizer when you want to focus on ad spend efficiency (true ROAS).

Both templates complement each other — one shows total product performance, the other shows paid campaign profitability.

Why It’s Useful

Smarter campaign structure: Segment campaigns by real product performance.
Data-driven optimization: Focus spend on products with high revenue per click.
Broader insights: Includes organic listings, not just ads, so you see the full picture of product performance.
Daily refresh: Labels update automatically, no manual reporting needed.

With this template, you’re not just looking at performance reports — you’re turning them into a live campaign structure that helps you allocate budget where it matters most.