Google Ads Product ROAS Labelizer

How to set up 👇

Make a copy of the spreadsheet template.

Grant Edit access to the sheet at this email: ex1314@markifact.iam.gserviceaccount.com.

Paste your spreadsheet URL in the Add Spreadsheet URL node.

Connect and select your Google Ads account in the Get Product Performance node.

Hit Run.

In your GMC account, create a Supplemental Feed and submit the Google Sheet to fetch daily.
👉 Make sure the Supplemental Feed tab remains the first tab (far left) in the spreadsheet so Google picks it up automatically.

Notes

If no product performance data is found, the workflow will stop at If found products.

The sheet calculates ROAS automatically (Conversion Value ÷ Cost).

You can adjust thresholds in the data tab:

M2 → Target ROAS (default = 3, meaning 300%)
N2 → Minimum Clicks (default = 30)
O2 → Tolerance % (default = 20%)

Products are labeled as top_performer, average_performer, low_performer, or insufficient_data based on these thresholds.

Labels are applied to custom_label_3 by default, but you can change this if needed.

This template helps you segment products in your feed based on true ROAS, using performance data pulled directly from Google Ads.

Why ROAS?

Unlike Google Merchant Center, which doesn’t provide cost data, Google Ads gives you full visibility into cost, clicks, conversions, and conversion value.
That means you can calculate real ROAS (Conversion Value ÷ Cost) and use it to guide your campaign structure.

The Problem

Many advertisers treat all products the same, ignoring differences in profitability.
This leads to wasted budget on products with poor ROAS, and missed scaling opportunities on products with great ROAS.

The Solution

This workflow automatically:

Fetches product-level performance from Google Ads.
Calculates ROAS per product.
Classifies each product into one of four labels:
- top_performer → ROAS significantly above target
- average_performer → ROAS within target ± tolerance
- low_performer → ROAS below target
- insufficient_data → not enough clicks to judge
Pushes the results back into Merchant Center as a Supplemental Feed, refreshed daily.

When to Use This vs. GMC Performance Labelizer

Use this Google Ads Product ROAS Labelizer when you want to optimize based on ad spend efficiency (ROAS).
Use the GMC Product Performance Labelizer when you want to optimize based on Value per Click (VPC), which includes both paid and free (organic) clicks.

Both templates can work side-by-side, giving you a full picture of product performance from different angles.

Why It’s Useful

Optimize budgets: Increase spend where ROAS is high, cut spend where it’s weak.
Product-level control: Build campaigns that prioritize your most profitable products.
Automation-first: Labels update daily, so your feed is always aligned with performance.

With this template, you’re turning product-level ROAS data into an actionable feed segmentation strategy — no manual analysis required.